Leveraging Newsjacking for Content Promotion [S02E04]

Until 2007 or so, it was much easier for an unknown blogger or a brand to become popular on the internet without spending anything (or much) on marketing.

The primary reason for that was that...

 

There were few content producers and too many content consumers.

 
 
 

Todays’ internet, however, is a different world. Everyone and their grandma is a blogger, a social media star, and an Instagram influencer.

 

Contrary to a decade ago, the ‘internet population’ of developed countries is largely stagnant, and the number of people producing content is increasing each day.

This means the competition is way tougher and we need some good strategies to solve this problem


One such solution is newsjacking (also known as Real-Time Marketing).

 
 
 
 

Check out the podcast episode below and learn what newsjacking can do and learn from the case studies of HootSuite, 7-Eleven, and Donald Trump.

 
 
 
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The SIA Business Podcast on iTunes
The SIA Business Podcast on Stitcher
The SIA Business Podcast on Spotify

Shownotes

• Why online competition is much more than 2007-2009

• One potential solution for the stated problem

 • What newsjacking is and what it does

• What newsjacking requires

Good examples (case studies) of newsjacking

 

If you have any questions or if you would like me to interview any entrepreneurs or digital marketers, please contact me here

 
This episode was brought to you, as always,
by your host Syed irfan ajmal
Syed Irfan Ajmal is an award-winning serial entrepreneur and a seasoned digital marketer.
He is an international speaker, and speaks and conducts trainings at various organizations and events of Pakistan and UAE.
Moreover, he also writes about entrepreneurship and digital marketing for various large publications of the USA, UK, Canada, and Pakistan including Forbes ME, the World Bank, Huff Post, Business.com, Virgin, and others.
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