Until 2007 or so, it was much easier for an unknown blogger or a brand to become popular on the internet without spending anything (or much) on marketing.
The primary reason for that was that...
There were few content producers and too many content consumers.
Todays’ internet, however, is a different world. Everyone and their grandma is a blogger, a social media star, and an Instagram influencer.
Contrary to a decade ago, the ‘internet population’ of developed countries is largely stagnant, and the number of people producing content is increasing each day.
This means the competition is way tougher and we need some good strategies to solve this problem.
One such solution is newsjacking (also known as Real-Time Marketing).
Check out the podcast episode below and learn what newsjacking can do and learn from the case studies of HootSuite, 7-Eleven, and Donald Trump.
• Why online competition is much more than 2007-2009
• One potential solution for the stated problem
• What newsjacking is and what it does
• What newsjacking requires
• Good examples (case studies) of newsjacking
• Hootsuite Game Of Social Thrones Video [~1.3 Million Views]
• 7/11’s 7-Election Presidential Coffee Cup Poll articles:
- Forget the Polls: 7-Eleven Already Has The Election Winner
- 7-11 Needlessly Obscures Presidential Coffee Cup Poll
• Syed Irfan Ajmal’s Forbes Article on Newsjacking: Newsjacking 101 And The Battleground For Online Attention
If you have any questions or if you would like me to interview any entrepreneurs or digital marketers, please contact me here.