Below are some tools, that I and our agency uses regularly.
EMAIL OUTREACH TOOLS
As an digital marketer your number 1 weapon would be email.
You will be using it to send pitches, interact with influencers, communicate and build relations with journalists and bloggers. So it's critical that you are ready to leverage email outreach.
You can use this tool to schedule email, get automatically reminded about an email that wasn't answered or whatever, get read receipts.
But our team's most favorite feature of this tool is the RESPONDABLE feature which was created based on trillions of emails that were reviewed by the Boomerang team. It simply predicts if your email pitch is good enough to get a response.
If you set up G Suits with your work domain, you can use it with email IDs other than a gmail ID as well.
It helps you prioritize your emails apart form enabling you to collaborate with team members. It can also be integrated with a good few other tools such as
Works on iPhone, iPad, Mac, and Android.
Ideal for Windows users and you can sync up all your various email IDs in it. Plus it integrates with a variety of other apps and tools like Whatsapp, Google Docs, Twitter, and Slack.
SEO & Content marketing
There are a variety of SEO tools I use from time to time.
The one tool I use every single day would be Ahrefs. It can do a lot ranging from rank tracking to finding viral content ideas to 'spying on competitors'
Another tool I enjoy using is Authority Labs as, unlike Ahrefs, it gives me daily ranking updates on keywords I am targeting to get ranked for.
A domain name is like the 'address' of your 'online house'. Typical costs of domain names are around $10/year.
However, if you are after a special domain name (e.g. shoes.com or vip.net) the costs would rise up to tens of thousands of dollars per year.
I've used Namecheap for domain name purchase/management for years now, and it works well.
Note: I've not used their hosting service so I can't vouch for that. I use it to buy domain names only.
A domain name isn't enough. You got to 'host' your website somewhere. That's kind of similar to how you can't be satisfied with just an address for your house; you got to place that house on a residential plot.
I used HostGator between 2004 to around 2013-2014. But since it was purchased by EIG (which has become pretty notorious over the years for its silent take over of various hosting providers and then messing them up; more on that here), it became pretty bad. That's when I started searching for a new hosting service.
Since then I use Web Hosting Hub, and despite some small problems, for my small website, it works pretty well.
DISCLAIMER: If you choose to buy the services using the links below, it may help me get a small commission (at no extra cost to you).
However, I only share tools that I've personally used, and I do my best to share an unbiased review of each tool based on what I feel is good (or not so good) with them.
You must still do your own research to see what works best for you.