SIA
Authority Cost Calculator
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SIA Authority ROI Calculator · Rent vs. Own

SIA: Spotlight · Influence · Authority

Stop renting authority.
Own it.

Every month you pay an agency or buy links, you’re renting credibility. The moment you stop paying, the authority stops. Enter your numbers to see exactly what that costs, and what you gain by owning it instead.

Your numbers → your result, in one view.

Monthly marketing spend$2,000

Agency retainer, link-buying, or any combination. Boutique SEO from $2K/mo, mid-market $3K to $5K/mo.

Monthly visitors1,500
Avg deal / order value$300

Conversion assumption: baseline 1% CVR to projected 3% CVRafter earned media compounds. This is the conservative end of the research: “As seen in Forbes” lifts conversion 15 to 30% on its own (ConversionXL). Add editorial backlinks driving higher-intent traffic, branded search converting 5 to 10x generic traffic, and repeat exposure from media mentions, and getting from 1% to 3% is the floor, not the ceiling. Real-world results often run higher.

EMOS track. Your result updates below.
Your first-year net improvement with EMOS
$144,400

The model uses 3% as the target CVR, a conservative estimate. Even a partial lift to 2% matches the revenue impact of doubling your traffic budget.

7,220%
Return on the EMOS fee
$12,033
Average monthly gain
GEO · AI / LLM Visibility, not in the ROI above

ChatGPT cites Forbes.
Does it cite you?

ChatGPT, Perplexity, and Google AI Overviews pull from credible publications when answering buyer questions. Earned media placements put your brand in those answers, before a prospect ever reaches your site.

The ROI above is purely financial. It can't measure the deal that starts because an AI cited you first.

Also not counted above
Investor credibility (VCs look you up first)
Permanent sales collateral
Compounding journalist relationships
Your numbers are ready

$144,400 says it’s time
to stop renting.

That figure is yours, built from your traffic, your spend, your deal value. EMOS is the one-time investment that gets you there. Cohorts are small and run on a fixed calendar. Apply now to hold your spot.

Submit Your Application

5 minutes · Decision within 48 hours · 5 seats per cohort