SIA
Syed Irfan Ajmal
SEO-PR  ·  GEO  ·  Content Marketing
The SIA Wire
Est. 2004  ·  Global  ·  Friday, May 29, 2026
Open for projects, Q3 2026
A Marketing Bureau · Est. 2010

Get found.Get covered.Get customers.

By Syed Irfan Ajmal  ·  Fractional CMO, Speaker
Syed Irfan Ajmal
The Author
Portrait, by staff
The author, photographed in Peshawar, Pakistan, where The Bureau has been published since 2010.

For twenty-two years I have run a quiet experiment in the back rooms of digital marketing: what if the most reliable path to growth was not advertising at all, but earning the right to be quoted?

The answer, tested across one hundred clients in twenty-plus countries, is yes — and it is repeatable.

$1.2M
NTA · $160K → $1.2M client revenue · organic · 12 months
1.5M /mo
Ridester · zero to 1.5M monthly visitors · earned media · 12 months
300+
clients served
22+
years in marketing & press
Ventures
Previously co-founded a spatial intelligence startup and a software studio — both bootstrapped from zero to profit.
View ventures →
Background
Clients across
North America·Europe·AEMENA
Prior Work + Education
Peshawar·M.Sc. Mälardalen·Stockholm·Copenhagen
Bylines & Citations →
Forbes
Harvard Business Review
HuffPost
Entrepreneur
The Next Web
Search Engine Journal
SEMrush
SERPed
Business.com
The World Bank
Virgin
Filed for →Pre-agency & selected DMR.agency clients
The full roster · 26 clients →
GIZ
Germany
Marcus Evans
London, UK
InfoShare
Brønshøj, Copenhagen
National Tyres & Autocare
National Tyres & Autocare
Ridester
Ridester
Centriq
Centriq
Curednation
Curednation
ALRUG
ALRUG
Pre-agency
GIZ·Marcus Evans·InfoShare
DMR.agencyFeatured
National Tyres & Autocare·Ridester·Centriq·Curednation·ALRUG
§ 01Departments · Three ways to work
Vol. XV · № 01

Three ways to work,
plainly stated.

After twenty-two years and a hundred clients, the work has settled into three shapes. Each is a different commitment of time and money on your side. A different promise on mine.

Department 01

Earned Media Booster

Done-for-you digital PR through my agency, DMR.agency. Strategy, positioning, and journalist outreach handled end-to-end. Bylines and quotes in Forbes, HBR, HuffPost and niche trade press your buyers actually read.

Delivered via DMR.agency
Open on DMR.agency
New · 2026
Department 02

EMOS · Earned Media OS

A productized system for landing editorial coverage in-house. Trainings, templates, journalist playbooks, and a working OS for repeatable press wins, without the agency retainer.

For in-house marketing teams
Tour EMOS
Department 03

Fractional CMO

For founders without a marketing leader. Weekly cadence, full strategy ownership, agency-level execution through DMR.agency. Six months minimum. Two seats open this quarter.

For Series A / B founders
Inquire
§ 02Casework · What the numbers did
Vol. XV · № 02

Selected casework,
biggest numbers first.

A small selection of recent work, all delivered through DMR.agency. Click any card for the full write-up: traffic, links, revenue, domain rating, and the methods that moved them.

See all case studies on DMR.agency ↗
§ 03What clients say · On the record
Vol. XV · № 03
01Omaha, NE
Their biggest weapon has been doing outreach to earn high-quality backlinks and mentions at scale from the likes of Forbes, Mashable, Reader's Digest, and hundreds of other authority sites. The biggest success story has been helping grow Ridester from zero to 1.5 million monthly visitors.
Brett Helling
Brett Helling
Enterprise SEO Lead, ClickUp
0 to 1.5M monthly visitors
02San Francisco
Syed's team earned us high authority links from publications like MSN and Yahoo. Our main site's organic traffic increased by 120%. Our Public Database saw a 515% increase in clicks, and our average daily signups grew 6x.
Imani Lea Brown
Imani Lea Brown
Content Architect and Systems Designer
120% traffic, 6x signups
03Dubai
Irfan and his team earned high authority backlinks from publications like Reader's Digest and MSN. The web portal's traffic increased by 140% in 3 months, greatly exceeding our goals.
Reem El Shafaki
Reem El Shafaki
Partner, DinarStandard
140% traffic in 3 months
04London
It was a pleasure collaborating with Syed for a Uhubs workshop on 'How We Grew from Zero to 1.5 Million Unique Monthly Visitors.' The audience enjoyed his super practical session, clear slides, and concise answers. He is a great speaker with hands-on, practical advice and an amazing personal story.
Ash Ali
Ash Ali
Co-Founder, Uhubs · Author, The Unfair Advantage (150k+ copies)
(reproduced with permission)
05Bali
Syed spoke at our DMSS conference and is an excellent public speaker. He gave me great, actionable tips to increase our media exposure. He comes highly recommended.
Brie Moreau
Brie Moreau
Organizer, DMSS Conference (Bali)
(reproduced with permission)
§ 04The Touring Desk · Stages & stages
Vol. XV · № 04

Stages across
four countries.

Keynotes for diverse audiences in Malaysia, Indonesia, the UAE, and Pakistan. Webinars for American and British listeners. Fifteen-plus guest spots on US podcasts.

Speaker sheet & bookings →
01.
Bali
Indonesia
DMSS · 200+ audience
02.
Kuala Lumpur
Malaysia
Workshop @ MaGIC
03.
Peshawar
Pakistan
G-Day X · Durshal · Startup Grind · GDG · NIC
04.
Dubai
UAE
ATM · IN5 · AstroLabs
05.
Islamabad
Pakistan
NIC
06.
Remote
US · UK
20+ sessions & guest spots
From the Podcast →The SIA Wire · Selected episodes
All episodes →
S02E09
Finding Your Unfair Advantage
w/ Ash Ali & Hasan Kubba

The authors of the 150k-copy bestseller break down what an unfair advantage really is — and how anyone can find and use theirs.

S02E05
Digital PR vs SEO: Key Similarities & Differences

Why treating PR and SEO as separate disciplines is costing you reach — and the framework for running them as one compounding machine.

S03E09
HARO Outreach, SEO Agency Business & Backlinks
w/ Greg Heilers

One of the top HARO practitioners breaks down what makes a pitch land in 2024, how to run an SEO agency, and how to build real links at scale.

Reading Room →Guides · Infographics · Resources
Full archive →
Guide

Personal Branding 101: How to Brand Yourself for Success

How to build a personal brand that opens doors — covering positioning, storytelling, visibility, and why most people get it backwards.

Mega-guide

Storytelling 101: Elevate Your Brand

The most effective storytelling tactics in one place — with case studies from Nike, Google, and Airbnb. How narrative turns browsers into believers.

Infographic

Top 11 Scientific Benefits of Writing

Reduced anxiety, stronger memory, sharper thinking — the research-backed case for writing as a daily practice. An interactive infographic.

§ 05The Wire · Latest dispatches
Vol. XV · № 05

Latest content,
filed continuously.

Podcasts, essays, infographics, talks. What the bureau has shipped over the last twenty-two years, with the latest at the top.

§ 06Subscriptions Desk · Two emails a month
Vol. XV · № 06

Real case studies.
Zero filler.

GEO · SEO-PR · Content Marketing

One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.

Join our newsletter
Marketing Permissions

Select the ways you’d like to hear from SIA Enterprises:

You can unsubscribe at any time by clicking the link in the footer of our emails. We use Mailchimp to manage our newsletter. Learn more about their privacy practices.

No spam · One-click unsubscribe