WHY PAY
FOR ATTENTION
WHEN YOU CAN
EARN IT?
I help founders and brands get covered, get found, get customers. Without paying for attention.
Resources.
Tools · Radars · Kits · Playbooks · Calculators
Might not stay free for too long.
Founder Movers
Weekly rankings of founder and Series-A topics by press-coverage momentum, powered by SignalIQ. See what's heating up before it saturates.
PartnerCollabIQ
Go beyond links. Drop in your niche and PartnerCollabIQ surfaces co-marketing allies, distribution partners, and collaboration opportunities — with scoring and ready-to-send outreach.
What clients say.
06 / 24 SHOWN · ALL TESTIMONIALS →"Their expertise at doing customized outreach and earning quality whitehat backlinks day in and day out was critical to our phenomenal success and growth."
"120% increase in organic traffic. Our Public Database clicks jumped 515% and impressions from 30K to 198K — resulting in six times more average daily signups."
"Ranked a keyword to #4 on Google that gets over 160,000 searches a month. Commercial intent. Can't thank Irfan and the team enough."
"Traffic increased 140% in 3 months — against a goal of 25% in 9 months. Page views up 102%. Impressions up 65%. They simply overdelivered."
"Syed spoke at our conference and gave me a private consultation on media exposure. An excellent public speaker with highly actionable advice. Comes highly recommended."
"Being a great speaker takes art and science, experience, and personal clarity. Irfan delivers on all of it and it is hard not to like the guy."
Selected casework.
Biggest numbers first.
Built a content-led SEO strategy from scratch. Took a brand-new domain to 1.5M monthly visitors in under a year through editorial content and strategic link acquisition.
Full case study →Turned a struggling content program into a revenue machine. Combined editorial SEO with Digital PR to rank high-intent keywords and drive traffic that converts at scale.
Full case study →Stages across
four countries.
Keynotes for diverse audiences in Malaysia, Indonesia, the UAE, and Pakistan. Webinars for American and British listeners. Guest spots on US podcasts.
NewAI Visibility Through Earned Media: my flagship session →Speaker sheet & topics →Three ways to work,
plainly stated.
EMOS · Earned Media OS
A productized system for landing editorial coverage — trainings, templates, journalist playbooks. For in-house teams who want the press wins without the agency retainer.
Tour EMOS →Fractional CMO
For founders without a marketing leader. Weekly cadence, full strategy ownership, agency-level execution through DMR. You get a senior brain without the full-time price tag.
Inquire →Done-For-You Agency
For GEO, SEO-PR, and content marketing projects handled end-to-end. Strategy, execution, reporting — all done by the team at DMR.agency.
Visit DMR.agency ↗
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.