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AssetIQ
How it works · Linkable asset builder
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ASSETIQ

Linkable Asset Builder

Turn a signal into a linkable asset — report, calculator, quiz.

INTERACTIVEV3
Sample scenario · Fairground (illustrative)
5 ASSET TYPES · 6 STEPS · 4 STATUSES
EMOS Platform members only
SIGNALIQASSETIQFACTCHECKIQJOURNOCOLLABIQPRESSIQCOVERAGEIQ
SIGNAL INa SignalIQ opportunity arrives with its context
Signal headline
14 SEC filings mention B2B marketplace in 30 days
Linkable asset idea
A “B2B Marketplace Disclosure Index,” tracking the filing-language trend quarterly.
Data brief
14 SEC filings vs ~8/mo prior baseline; SEC EDGAR sourced, 75% above baseline.
Pitch angle
Regulatory language shift is a leading indicator the model is becoming material.
(saved across all EMOS tools)
When no assets exist yet

A linkable asset is a piece of content worth linking to: a data study, calculator, or quiz built around a signal you spotted in SignalIQ.

THE BUILDER ENGINEthe box below shows the step it is parked on. drive it with the player, or click any step
SPEED
STEP 01 / 6 · PLAYING
STEP 01

Signal detected

A signal exists in SignalIQ with a headline. Its card carries a Build → link straight into AssetIQ.

ASSET OUTthe tracked asset record, and the handoff to the next tool
asset-recordTRACKED · SAMPLE VALUES
Asset record fields
Asset typeResearch Report
TitleThe State of B2B Marketplaces 2026
Target keywordb2b marketplace software
Description (Notes)Benchmark of 40 platforms against a 3-part marketplace definition
StatusPublished
Published URLfairground.example.com/reports/b2b-marketplace-2026
Links earned1
Linked signal14 SEC filings mention “B2B marketplace” in 30 days
from signal: 14 SEC filings mention B2B marketplace
Find journalists

available once the asset record exists

Asset creation plan · 8 sections
01Why This Asset Will Earn Links

A benchmark study with a named methodology gives writers a citable number, the single strongest driver of inbound links.

02The Core Angle

B2B marketplace software is being disclosed in SEC filings well ahead of the press coverage, and no benchmark of the category exists yet.

03Content Outline

Definition, 40-platform scoring table, three archetypes, adoption curve, methodology, and a downloadable dataset.

04Data You Need to Gather

Platform feature lists, pricing tiers, filing mentions by quarter, and a three-part marketplace definition to score against.

05Key Questions This Asset Answers

What counts as a B2B marketplace, who are the 40 platforms, and how fast is the category actually growing.

06Methodology Note (for credibility)

Score each platform 0 to 3 against each of the three definitional criteria; sum for a 0 to 9 marketplace-fit score.

07Pitch Hook (1-liner for journalist outreach)

SEC filings just told us B2B marketplaces are having a moment, so we scored 40 of them to find out which ones actually qualify.

08Distribution Angles

Trade press covering procurement and distribution, newsletter roundups on B2B SaaS, and a LinkedIn post from the founder.

The status scaleDraft In review Published Archived
Draft

the asset record has just been created; nothing has been built yet.

In review

the asset is being built or checked before publishing.

Published

the asset is live; a Published URL is tracked and Links earned begins counting.

Archived

the asset is retired and no longer active.

The EMOS pipeline
SIGNALIQ·ASSETIQ (CURRENT)·FACTCHECKIQ·JOURNOCOLLABIQ·PRESSIQ·COVERAGEIQ
Next step in the pipelinePLATFORM
FactcheckIQ | Verification Pipeline
Verify every claim in the asset before it goes out to journalists.
Go to FactcheckIQ
Platform only
AssetIQ is available to EMOS Platform members.

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