SIA
Syed Irfan Ajmal
Est. 2004  ·  GEO  ·  SEO-PR  ·  Content Marketing
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BYLINES & CITATIONS: FORBES · HBR · SEMRUSH · WORLD BANK //// GLOBAL CLIENTS · 4 CONTINENTS //// $160K → $1.2M REVENUE · ORGANIC ONLY ////       
4 Free · 2 Platform

The earned-media pipeline, one tool at a time.

Four free tools plus the platform tools that complete the pipeline, in the order they’re meant to be used. EMOS Academy sequences them for you, guided.

Explore EMOS Academy →
The Pipeline
6 Steps
01Live · Free
SignalIQ
Find the story

Scans open, primary-source signals — SEC filings, research preprints, search and news-coverage data — and ranks the stories rising fastest before the press catches up.

02Teaser · Inside EMOS
AssetIQ
Build the asset

Turns a SignalIQ opportunity into a linkable asset — report, calculator, or quiz — with a 6-step builder engine.

03Coming soon
FactCheckIQ
Verify the claims

Runs every claim and stat in the asset through a 10-step verification pipeline before a journalist can poke a hole in it.

04Live · Free
JournoCollabIQ
Find the journalist

Surfaces the journalists who actively cover your topic, scores their fit, and drafts a tailored pitch angle for each.

05Live · Free
PressIQ
Score the pitch

Scores a HARO, Qwoted, or Featured pitch against a 32-point system and the EMOS framework, with the three fixes that move it most.

06Live · Free
CoverageIQ
Track the placement

Logs every pitch from drafted to placed, tracks journalist relationships and follow-ups, and shows your PESO coverage mix.

Other Tools · Outside The Pipeline
PartnerCollabIQ
Partnership Intelligence

Discover non-obvious co-marketing partners, score them, generate personalised outreach, and export a 90-day campaign brief.

Authority ROI Calculator
Renting vs. owning

What agency retainers, bought links, and sponsored placements actually cost over a year, versus owning authority through earned media.

Founder Movers
Weekly topic rankings

Weekly rankings of founder and Series-A topics by press-coverage momentum, powered by SignalIQ, so you pitch into rising attention before it saturates.

Earned Media Radar
Live coverage map

A live radar across PR, earned-media, SEO, and GEO beats, built on the same SignalIQ data, with a lens filter to see what's still ownable.

§ 07Subscriptions Desk · Two emails a month
Vol. XV · № 07

Real case studies.
Zero filler.

GEO · SEO-PR · Content Marketing

One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.

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