Find the story. Pitch the right journalist. Keep the proof.
EMOS turns the earned media method I have used on client accounts since 2013 into five connected tools. Start with your company brief, and every step after it knows who you are, what you have saved and who you have already pitched.
$149/month Early Adopter price · cancel any time · secure payment via Stripe
price locked while you stay subscribed
A Kestrel Payroll pitch, drafted and then scored 73 before it is sent.
Every step hands its work to the next.
Earned media done by hand breaks in the gaps. The story idea lives in one tab, the journalist list in a spreadsheet, the pitch in your drafts folder. EMOS closes the gaps.
Company Brief
Start hereTell it who you are, once.
EMOS reads your website, or a doc you upload or paste, and writes a brief under fixed headings. Your edits stay yours, and every tool below reads it.
SignalIQ
Story detectionFind what editors are already covering.
Scans open data for stories rising in your beat and saves the strongest as an asset pack.
AssetIQ
Linkable asset briefGive journalists something worth citing.
Turns a saved signal into a brief for a report, calculator or quiz a journalist would link to.
JournoCollabIQ
Journalist listPitch people who cover your story.
Finds journalists by beat and coverage fit. Save the ones who fit, with a note on why.
PressIQ
Draft + scoreSend pitches written for one reader.
Drafts pitches aimed at a saved journalist and asset, then scores each one on seven dimensions and a 32-point checklist. It warns you before you pitch the same journalist twice.
CoverageIQ
ProofShow what the work produced.
Logs your pitches and placements in one place, with each outlet's authority.
Try each EMOS tool free. Run them together on the Platform.
SignalIQ, JournoCollabIQ, PressIQ and CoverageIQ each have a free version on this site. Each one answers one question at a time and saves nothing. The Platform connects all six steps and keeps everything you save.
| Free EMOS tools | EMOS Platform | |
|---|---|---|
| Story scans | 3 a month, 10 with a verified email | 60 a month |
| Journalist searches | 3 a month (top 3 results), 7 with a verified email (all results) | 30 a month, saved to your journalist list |
| Pitch scores | 3 a month, 10 with a verified email | 200 a month |
| Company brief | Retyped in every tool | Written once, read by every tool |
| Asset packs | Not saved | Kept in your pack library |
| Journalist list | Not saved | Saved, with why each one is on it |
| Pitch drafts | Not available | 200 a month, drafted in batches, saved, editable |
| Repeat-pitch warning | No | Warns before you pitch someone twice |
| Score history | No | Every score reopens exactly as it came back |
| More than one company | No | Switch companies inside one account |
Story scans
Free: 3 a month, 10 with a verified email
Platform: 60 a month
Journalist searches
Free: 3 a month (top 3 results), 7 with a verified email (all results)
Platform: 30 a month, saved to your journalist list
Pitch scores
Free: 3 a month, 10 with a verified email
Platform: 200 a month
Company brief
Free: Retyped in every tool
Platform: Written once, read by every tool
Asset packs
Free: Not saved
Platform: Kept in your pack library
Journalist list
Free: Not saved
Platform: Saved, with why each one is on it
Pitch drafts
Free: Not available
Platform: 200 a month, drafted in batches, saved, editable
Repeat-pitch warning
Free: No
Platform: Warns before you pitch someone twice
Score history
Free: No
Platform: Every score reopens exactly as it came back
More than one company
Free: No
Platform: Switch companies inside one account
The free tools stay free. Try them first if you like:
Try the free EMOS tools →Software built from 13 years of client work, not a template.
Syed Irfan Ajmal
Founder, DMR.agency · Builder of EMOS
I have run earned media for clients through my agency, DMR.agency, since 2013. I have also written for Forbes Middle East, HuffPost and TNW, so I have been the person reading the pitches too. EMOS is that method, turned into steps a founder can run without me.
Results from client campaigns delivered through DMR.agency using the method EMOS is built on. The Platform is new; these are not Platform customer results.
1.5M
Monthly visitors · Ridester
“Syed and the team's expertise at doing customized outreach and earning quality whitehat backlinks ... helping to grow Ridester from zero to 1.5 million monthly visitors.”
Brett Helling, Ridester
See case study →DR 1 → 27
Curednation
Links from Healthline, The Mirror and MSN within two months.
Trent Carter, Curednation
See case study →+120%
Organic traffic · Centriq
“Our organic traffic increased by 120%. ... We saw a 6x increase in average daily signups.”
Imani Lea Brown, Centriq
See case study →Run it yourself, or have it set up with you.
$149/month
For founders and small teams who will send the pitches themselves and want the steps, the memory and the scoring in one place.
- All six steps above
- Everything saved to your account
- Cancel any time
From $2,000 one-time
For founders 3 to 12 months from a Series A who want the system installed inside their team. Five founders per cohort, one live call a week, 4 to 8 weeks, and a placements-or-refund guarantee.
- Founding cohort members get EMOS tools free for three months
Not for you if
You want someone else to send the pitches. That is DMR.agency.
You want a press release pushed to a wire service. That is not earned media.
You need a directory of every journalist alive. This is a shortlist for the story you are pitching.
One plan. One price.
$149/month
Cancel any time · price locked while you stay subscribed
Included
- Company Brief, SignalIQ, AssetIQ, JournoCollabIQ, PressIQ, CoverageIQ
- Everything saved to your account, walled off from every other account
- Every month: 60 story scans, 30 journalist searches, 200 pitch drafts, 200 pitch scores, and more (full list in the FAQ). Resets on the 1st.
- A 1:1 onboarding call with me to set up your first company brief
Secure payment via Stripe
How access works
Pay by card through Stripe.
Check your inbox. We email you an invite. If it is not there in a few minutes, check spam.
Set your password. That is your login, and you land in the dashboard.
Book your onboarding call. The welcome email has the link. We set up your first company brief together.
Do I need PR experience?
No. Each step tells you what to do next, and PressIQ tells you what is wrong with a pitch before you send it. If you would rather learn it live with me, that is EMOS Academy.
Does EMOS send the emails?
No. You send from your own inbox, which is where journalists reply. EMOS helps you pick the story, the journalist and the words, and keeps track of who you have pitched.
Is this a media database?
No. JournoCollabIQ finds journalists who cover your beat for the story you are pitching. It builds a shortlist with reasons, not a directory.
Will I get coverage?
No software can promise that, and I will not pretend it can. The Platform removes the usual reasons pitches fail: the wrong story, the wrong journalist, a weak pitch. If you want a guarantee, EMOS Academy has one.
What happens after I pay?
We email you an invite to set your password, and that becomes your login. The welcome email also has a link to book your onboarding call with me. If you paid with a work card or a different email, the invite goes to the email on the payment.
What is included each month?
60 story scans and 60 signal packs, 30 asset plans, 30 journalist searches, 60 pitch angles or media briefs, 200 pitch drafts, 200 pitch scores and 10 company brief builds. Your dashboard shows what is left, and everything resets on the 1st of the month. If you run out and need more, email me.
How do I cancel?
From Manage billing in your dashboard settings, or the link in your Stripe receipt. You keep access until the end of the month you paid for.
Is my data private?
Yes. Every account's data is walled off at the database level, so no other customer can see your company, your journalist list or your pitches. We do not use your data to train AI models.
Start with your company brief.
Give EMOS your website and it writes the brief every other tool reads. Then find your first story.