① Story & Offer In
The raw material: the business, the industry, and what you're putting in front of a reporter.
STAGE 01 · STORY
Find the journalists who'll actually cover this.
Business name *
Fairground
Website
fairground.example.com
One-line description
Marketplace infrastructure for B2B distributors and manufacturers
Your industry
AutomotiveHome & Real EstateFinance & InsuranceHealth & WellnessTravel & HospitalityFashion & ApparelFood & BeverageSaaS / SoftwareE-commerce / RetailLegal ServicesEducation / EdTechPet CareWedding & EventsFitness & SportsMarketing / Agency+ Custom…
STAGE 02 · OFFER
What are you offering the journalist?
Expert Commentary
Offer a quotable expert take for a story they're already writing. The classic reactive source pitch.
Exclusive Data
Selected ✓Offer original data or research as an exclusive or embargo. The path to Tier-1 features.
Trend Reaction
Offer a timely reaction tied to a breaking trend or news hook. Newsjacking, done right.
Your audience · Type
B2C ConsumersB2B Small BusinessesB2B Mid-MarketEnterpriseBoth B2B and B2C
Geography
GlobalUnited KingdomUnited StatesNorth AmericaEuropeAustralia-NZAsia-Pacific
Describe your ideal customer (optional)
Mid-market distributors and manufacturers evaluating marketplace software
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② The Matching Enginea travelling marker rates each journalist criterion by criterion. drive it with the player, or click any box.
Each journalist is scored by JournoCollabIQ against 8 fit criteria: beat match, recent relevant coverage, publication authority, audience fit, responsiveness, exclusivity fit, contact findability, and brand-safety fit.
Now scoringJordan AmesTechCrunchAPriya OseiModern RetailBSam WhitfieldDigital Commerce 360C
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SPEED
STEP 01 / 8 · PLAYING
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CRITERION 01
Do they cover this beat?
Is this squarely in the topics they write about?
Beat match
Jordan Ames · TechCrunch
Yes, TechCrunch covers B2B SaaS and marketplace infrastructure regularly.
Engine output
A judgment call, not a computed score. No percentage.
AHighest priority.
BStrong candidate.
CGood to include.
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③ Shortlist & Brief OutSAMPLE SCENARIO · FAIRGROUND (ILLUSTRATIVE)
3 journalists found for SaaS / Software using Exclusive Data. Select the ones you want in your media brief.
Jordan Ames
TechCrunch
why
Regularly covers B2B SaaS and marketplace infrastructure funding and product news; a strong fit for exclusive benchmark data in this space.
Recent coverage
Beat includes enterprise SaaS and marketplace platforms.
Authority
Tier 1 outlet, very high reach (illustrative).
Contact
iContact data is AI-suggested from training knowledge. Not verified in real time. Names and LinkedIn URLs may be outdated or inaccurate. Always verify before outreach.
Select for brief
Priya Osei
Modern Retail
why
Covers marketplace and multi-vendor commerce models from the retail and distribution angle; operator-focused rather than funding-focused.
Recent coverage
Beat includes B2B and B2C marketplace models, retail technology.
Authority
Industry trade outlet, high relevance, moderate reach (illustrative).
Contact
iContact data is AI-suggested from training knowledge. Not verified in real time. Names and LinkedIn URLs may be outdated or inaccurate. Always verify before outreach.
Select for brief
Sam Whitfield
Digital Commerce 360
why
Niche ecommerce and marketplace trade press; smaller reach but a highly targeted readership of marketplace operators and vendors.
Recent coverage
Beat includes ecommerce platforms and marketplace technology.
Authority
Trade newsletter, niche reach, high relevance (illustrative).
Contact
iContact data is AI-suggested from training knowledge. Not verified in real time. Names and LinkedIn URLs may be outdated or inaccurate. Always verify before outreach.
Select for brief
Stage 04 · Tailored angle
→ Jordan Ames, TechCrunch
Subject line
Data: 40 B2B marketplaces benchmarked, only 11 meet their own definition
Pitch body (under 150 words)
40 platforms call themselves a “B2B marketplace.” We scored all of them against a simple 3-part definition and only 11 qualify. Happy to share the full dataset or connect you with two of the 11 for a quote.
Verify the journalist's name, outlet, and contact before sending — then score the final pitch in PressIQ.
Stage 05 · Media targeting brief
media-brief.md5 SECTIONS
## Targeting Overview
Fairground's benchmark report on B2B marketplace positioning, targeted at SaaS and commerce trade press.
## The Tiered Media List
Tier A, Jordan Ames, TechCrunch. Tier B, Priya Osei, Modern Retail. Tier C, Sam Whitfield, Digital Commerce 360.
## Outreach Sequence
Tier 1 exclusive to Jordan Ames with a 48-hour window, then simultaneous outreach to Priya Osei and Sam Whitfield.
## Per-Journalist Angles
The tailored angle above for Jordan Ames; a retail/operator-framed variant for Priya Osei; a platform-technology-framed variant for Sam Whitfield.
## Verify Before You Send
Confirm each contact's current outlet and beat before sending; this shortlist is AI-suggested, not real-time verified.
Download full PDF playbookCopy brief text↓ Download list (CSV)
Ready to pitch?Score this pitch in PressIQ →
The tier legend
Tier A
Highest priority.
Jordan Ames · TechCrunch
Tier B
Strong candidate.
Priya Osei · Modern Retail
Tier C
Good to include.
Sam Whitfield · Digital Commerce 360
Tiers are an AI judgment against the 8 fit criteria above, not a computed percentage. There is no numeric match score. Never render an invented “% fit.”
Next step in the pipeline
PressIQ — Pitch Scoring
Score and refine your pitches against 32-point journalist criteria.