Research-backed guides on personal branding, neuromarketing, storytelling, and the craft of writing. Each piece is built to be the definitive resource on its topic.
A complete guide on personal branding — covering what it is, why it matters, and a step-by-step plan for finding your niche, building authority through content, getting press coverage, and speaking to audiences that include your ideal clients.
What neuromarketing is, how it works, and how to apply it. Includes real-world case studies (Red Bull, Porsche, Coke vs Pepsi) and five practical techniques: anchoring, the power of free, fear of loss, social proof, and the decoy effect.
The neuroscience of why stories work, the five elements of a compelling brand story, the Hero's Journey applied to brand narrative, how to find your brand's story, and practical storytelling frameworks for content, pitch decks, and keynotes.
A working list sharpened over a decade of writing. Covers 100+ tips across four categories: writing quality content (85 tips), writing environment (7 tips), grammar (4 tips), and tools (4 tips). Drawn from Hemingway, Stephen King, Seth Godin, and Irfan's own practice.
These articles remain available on the original site while the full blog migration is in progress.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.