The SIABusiness Podcast.
Since 2018, a show about the practical end of digital marketing: digital PR, SEO, content, agency operations, and the awkward economics of remote work. Three seasons, twenty-nine episodes, most of them with guests, all of them under an hour.
The roster has included Liam Martin (Time Doctor), Peter Gould, Ron Carucci, Jason Forrest, Ash Ali, Melanie Martin, and a handful of operators less famous but more useful. The solo episodes are tactical: HARO, link building, the difference between digital PR and SEO, the seven productivity tools that survived ten years on my desk.
On pause through 2024–25 while DMR.agency grew. Returning in late 2026 with a fourth season focused on EMOS, earned media at scale, and conversations with the in-house teams running both.
Melanie Martin on a $2.3 Million ROI PR Campaign
“The single most-listened episode of the show. Melanie walks through a public relations campaign that returned $2.3M in measurable ROI — and what most companies still get wrong about earned media.”
Six conversations
worth your hour.
A small selection from the guest roster. Authors, operators, publicists, and one or two whose names you would not have heard but whose ideas have aged better than most.
Liam Martin
On: Productivity & remote management
Peter Gould
On: Branding for purpose-driven companies
Ron Carucci
On: Power, leadership, persuasion
Jason Forrest
On: Unleashing your inner sales warrior
Ash Ali & Hasan Kubba
On: Finding your unfair advantage
Melanie Martin
On: $2.3M ROI PR campaign
Season 3
2020 · 9 episodes- S03E09FeaturedDiscussing HARO Outreach, SEO Agency Business, and Backlinks Management with Greg HeilersGreg Heilers
- S03E08#SEObacklinks Tutorial — Type 3 BacklinksSolo
- S03E07#SEObacklinks Tutorial — Type 2 BacklinksSolo
- S03E06#SEObacklinks Tutorial — Type 1 BacklinksSolo
- S03E05SEO Outreach Project Management Made EasySolo
- S03E04HARO Outreach vs Conventional Outreach for Quality BacklinksSolo
- S03E03Faisal Khan on Remote Team Management, Inbound Leads, Working SmarterFaisal Khan
- S03E02Remote Work Productivity: Our Top 7 ToolsSolo
- S03E01Fighting the Corona Recession: Our 7-Pronged Business PlanSolo
Season 2
2019 · 10 episodes- S02E10Unleashing Your Inner Sales Warrior With Jason ForrestJason Forrest
- S02E09Finding Your Unfair Advantage With Ash Ali & Hasan KubbaAsh Ali & Hasan Kubba
- S02E08Automated Outreach: Why I (Kind of) Changed My MindSolo
- S02E07Standing Out in the Crowd With This Simple Hack I'd Used in DenmarkSolo
- S02E06Collab Link BuildingSolo
- S02E05Digital PR Vs SEO: Key Similarities and DifferencesSolo
- S02E04Leveraging Newsjacking for Content PromotionSolo
- S02E03Ron Carucci on Power, Leadership, and PersuasionRon Carucci
- S02E02Top 3 Mistakes of My ~6 Year Speaking CareerSolo
- S02E01Recap of Season 1 + Introduction of Season 2Solo
Season 1
2018 · 10 episodes- S01E10How Negating Conventional Wisdom Led Me to Massive SuccessSolo
- S01E09My Productivity Hacks of 2018Solo
- S01E08FeaturedMelanie Martin on a $2.3 Million ROI PR CampaignMelanie Martin
- S01E07Unique Twist to HARO Outreach for IMPROVED BacklinksSolo
- S01E06Publicity & Backlinks Using HAROSolo
- S01E05SEO MythsSolo
- S01E04Elvin Zhang on StartupsElvin Zhang
- S01E03Lisa Zahran on CopywritingLisa Zahran
- S01E02Liam Martin on Productivity & Remote ManagementLiam Martin
- S01E01Peter Gould on BrandingPeter Gould
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.