Every venture here is built on the same thesis: earned attention compounds. Paid reach rents your audience. Owned media, editorial credibility, and genuine authority — these are the assets that appreciate. DMR.agency executes it for clients. EMOS systemises it into a repeatable framework. The SIA Bureau teaches it to founders who want to own their distribution, not lease it.
The past ventures — Ohyrus and Silk Route Interactive — were built on the same instinct: use media, technology, and storytelling to give organisations leverage they otherwise couldn’t afford. One won a national startup award and cut crime rates. The other served clients on four continents.
Different industries, same thread: build something worth covering, then make sure the world knows it exists.
DMR.agency is a done-for-you digital marketing bureau specialising in earned media. We help B2B companies get found by AI, rank on search, and get covered by the press — without paying for every click. The playbook is built around the SIA paradigm: Spotlight, Influence, Authority.
The editorial home of the SIA paradigm. Through talks, workshops, and long-form writing, I teach founders and marketers how to own their authority rather than rent it from platforms. Speaking circuit across UAE, Malaysia, Indonesia, UK, Pakistan — and virtually, worldwide.
EMOS — the Earned Media Operating System — is the productised version of the methodology DMR.agency has refined over a decade. It gives marketing teams and solo operators the exact frameworks, templates, and workflows to build an earned media engine without starting from scratch.
A spatial intelligence company built on the conviction that data on a map could change how governments and citizens understood their world. The work proved that thesis in dramatic fashion.
An international digital media company helping SMEs grow through Web 2.0, mobile, and internet marketing — serving over two dozen high-growth startups and SMEs across four continents.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.