SIA
Syed Irfan Ajmal
SEO-PR  ·  GEO  ·  Content Marketing
The SIA Wire
Est. 2004  ·  Global  ·  Friday, May 29, 2026
Open for projects, Q3 2026
Fractional CMO  ·  Two seats open · Q3 2026

Marketing leadership,without the headcount.

Syed Irfan Ajmal  ·  Fractional CMO  ·  On retainer, by the month

For founders without a marketing leader. I take the marketing chair at your table on a monthly retainer: strategy ownership, weekly cadence, agency-level execution through DMR.agency, and the kind of decision-making that does not wait on a six-month CMO search.

The role looks different at every company, but the shape is consistent: I show up weekly, I own the marketing function end to end, and I have a small team behind me that can execute almost anything we decide on, almost immediately. PR, SEO, content, lifecycle, paid, brand. Hiring and vendor selection when it is time. Board and investor updates when those are needed.

Six-month minimum engagement. Monthly retainer. Two seats open this quarter; book the call below if you would like to discuss.

§ 01What's on the table · Scope of the retainer
Vol. XV · № 01

Six things
you actually get.

Fractional CMO is a phrase that has been used to mean almost anything in the last two years. Here is what it means at this bureau, specifically.

01

Strategy ownership

Positioning, ICP, GTM plan, brand narrative, quarterly OKRs. I write the marketing strategy and answer for it. No fractional handwaving.

02

Weekly cadence

A standing weekly call with the founder, plus a weekly sync with the team or vendors. Decisions get made on the call, not in week-long Slack threads.

03

Execution through DMR.agency

You get the agency behind me without buying a second retainer. Digital PR, SEO, content production, link earning, journalist outreach — the full stack at agency rates inside the engagement.

04

Hiring & vendor selection

When it is time to add a content lead, a paid-media specialist, or a freelance designer, I run the brief, interview the candidates, and stand behind the hire.

05

Investor & board narrative

Marketing slides for board meetings. Investor updates that show growth in language they trust. Sales support when a founder-led deal needs marketing air cover.

06

The hard “no”

A fractional CMO's most important job is filtering. I will say no to half the marketing ideas in the room. The other half, we will ship.

§ 02The first 90 days · A working shape
Vol. XV · № 02

Ninety days,
specifically.

Most fractional engagements drift in the first quarter. To avoid that, every retainer at this bureau follows the same opening shape — and we calibrate from there.

Days 1–14

Intake & audit

Founder calls, sales call recordings, competitor scan, audit of every existing marketing asset and channel. You receive a written brief at the end of week two.

Days 15–45

First plan, first wins

A 60-day plan: positioning sharpening, ICP, two or three campaigns to ship immediately. We are looking for early signal, not perfection.

Days 45–90

System & cadence

The marketing function gets a real shape. Reporting cadence, content pipeline, PR calendar, the weekly rhythm. Hiring brief if a role needs filling.

Day 91+

Compound or part ways

Quarterly review. We either renew, sharpen, or part ways. The retainer is monthly; you are never locked in past sixty days notice.

§ 03Is it for you · The honest filter
Vol. XV · № 03
Yes ifGood fit
  • You are Series A or B and feel marketing is the missing function.
  • Revenue between roughly $1M and $20M ARR.
  • You want senior marketing thinking weekly, but not a full-time hire yet.
  • You can commit to six months of work and decision-making.
Probably not ifSave us both the call
  • You are pre-product-market-fit. (You need product, not marketing.)
  • You want someone to “do marketing” without setting strategy with you.
  • You want a CMO five hours a month for $2K. (Not what this is.)
  • You are looking for paid-media-only or single-channel help.
§ 04Client results · On the record
Vol. XV · № 04

What clients
have said.

Results from clients across SEO, digital PR, content, and growth. Numbers, publications, and the people behind them.

01Filed from Omaha, NE
Their biggest weapon has been doing outreach to earn high-quality backlinks and mentions at scale from the likes of Forbes, Mashable, Reader's Digest, and hundreds of other authority sites. The biggest success story has been helping grow Ridester from zero to 1.5 million monthly visitors.
Brett Helling
Brett Helling
Enterprise SEO Lead, ClickUp
0 to 1.5M monthly visitors
02Filed from San Francisco
Syed's team earned us high authority links from publications like MSN and Yahoo. Our main site's organic traffic increased by 120%. Our Public Database saw a 515% increase in clicks, and our average daily signups grew 6x.
Imani Lea Brown
Imani Lea Brown
Content Architect and Systems Designer
120% traffic, 6x signups
03Filed from Dubai
Irfan and his team earned high authority backlinks from publications like Reader's Digest and MSN. The web portal's traffic increased by 140% in 3 months, greatly exceeding our goals.
Reem El Shafaki
Reem El Shafaki
Partner, DinarStandard
140% traffic in 3 months
04Filed from USA
Irfan always goes above and beyond when it comes to strategizing our SEO tactics. He has provided really helpful recommendations and feedback on our website to help us make it as user-friendly and SEO optimized as possible.
Bridget Hanson
Bridget Hanson
Manager of Grants and Community Engagement
§ 05Book the call · The next move
Vol. XV · № 05
Two seats open · Q3
The honest next step

Thirty minutes,
no pitch deck.

Tell me where the business is, where you want it to be in twelve months, and what marketing has and has not done so far. I will tell you honestly whether a Fractional CMO is the right answer, or something else is.

Book a discovery callEmail instead
Reply within one working day. Time zone: GMT+5.

Book a slot

Pick a time that works for you.

§ 07Subscriptions Desk · Two emails a month
Vol. XV · № 07

Real case studies.
Zero filler.

GEO · SEO-PR · Content Marketing

One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.

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