Aboutthe editor.

Ihave spent the last twenty-two years doing one thing, badly at first and then a little better each year: helping businesses get found, get covered, and get customers. The methods have changed. The questions (who reads what; what earns trust; why this story now) have not.

The work began in Sweden, in 2007: a Master of Science in International Business and Entrepreneurship at Mälardalen University, followed by three years of hands-on work across Stockholm and Copenhagen.

In 2010 I returned to Peshawar and co-founded Silk Route Interactive, a spatial intelligence company, as Head of Marketing. Our flagship product, Crime Mapper, helped reduce crime in its participating areas by thirty-four percent in three months and won the P@SHA Best Startup Award in 2013. The next summer I was accepted to BlackBox Connect in Silicon Valley.

In Sweden I worked at Marcus Evans. In Denmark, at InfoShare, a software development company. And later, remotely from Pakistan, at Affiliate Prophet, a MarTech startup in the United States.

Soon after, I founded DMR.agency: a digital PR and earned-media practice that has served roughly a hundred clients in twenty-plus countries, including Procter & Gamble. The writing happened in parallel. Pieces in Forbes, the Harvard Business Review, HuffPost, The Next Web, Entrepreneur, the World Bank blog. A podcast, three seasons, twenty-nine episodes. Speaking dates in Malaysia, Indonesia, the UAE, and Pakistan; webinars for American and British audiences. A book is coming. (It has been coming for a while.)

In 2021 I incorporated SIA Enterprises in Wyoming. In 2026 I productized the way we work into EMOS — the Earned Media OS. Otherwise: still in Peshawar, still writing, still answering email.