EMOSEarned Media Operating System
One method · Three ways to run it

Earn the coverage investors and AI check. Then keep the system.

EMOS is the earned media method used on 300+ client accounts since 2013, built into connected tools. Run it yourself, learn it with a cohort, or have it built inside your own company. Either way, the journalists, the pitches and the proof stay with you.

EMOS · PressIQ · A pitch, scored · Live
PressIQ: a pitch drafted for one journalist, before scoringPressIQ: the same pitch scored 73 out of 100
Every pitch is written for one journalist and scored before it is sent. That habit is the product, whichever way you buy it.
CASE STUDY IN HBRQUOTED IN FORBES (USA)300+ CLIENTS SINCE 2013$160K → $1.2M MONTHLY ORGANIC REVENUE, NATIONAL TYRES0 → 1.5M MONTHLY VISITS, RIDESTER100+ PUBLICATIONSCASE STUDY IN HBRQUOTED IN FORBES (USA)300+ CLIENTS SINCE 2013$160K → $1.2M MONTHLY ORGANIC REVENUE, NATIONAL TYRES0 → 1.5M MONTHLY VISITS, RIDESTER100+ PUBLICATIONS
§ 01

Three ways to run EMOS

Same method · Pick how much of it you do yourself
WAY 01

EMOS Platform

Run it yourself
$149per month
Early adopter · cancel any time
TimeStart today
ForFounders and small teams who will send their own pitches and want a repeatable process, not a retainer.
You getSix connected AI tools that do most of the work: they find the stories editors are covering, shortlist the right journalists, draft and score every pitch, and keep the placement record. You do the human part: approve the company brief, pick the angle, edit the draft, press send. A 1:1 onboarding call is included.
You keepYour saved journalists, every pitch and score, and the record of what landed.
Coming soonRun EMOS from inside ClaudeThe agentic version of EMOS runs from your Claude: it finds the story, shortlists the journalists and drafts the pitch. You review and send.
MOST CHOSENWAY 02

EMOS Academy

Learn it with a cohort
from$2,000one-time
Foundation 4 weeks · Accelerate $3,500, 8 weeks
Time4 to 8 weeks
ForFounders 3 to 12 months from a raise, with customers, results or a point of view, who will do the work or have someone on the team do it.
You getFive founders per cohort, one live call a week, real pitches to real journalists from week two, the EMOS tools included, and a placements-or-refund guarantee.
You keepThe system, the skills, and the first placements on the record.
WAY 03

EMOS Residency

Have it built inside your company
from$10,000
Typically $10K to $30K · scope and length set per company after one call
TimeWeeks, not a year
ForTeams that want it built and running fast, with one person on staff who can take it over.
You getIrfan joins your team for a set period, runs EMOS every day on your real stories and journalists beside one of your people, then hands over.
You keepA trained operator, a journalist list, a pitch library and a placement log.
Compare
Platform
Academy
Residency
Who does the work
The tools find, draft, score and track; you approve, edit and send
Your team, coached by Irfan on live weekly calls
Irfan and your team, side by side
Format
Self-serve, online
Remote cohort, five founders
Inside your company
Price
$149 per month
$2,000 or $3,500 one-time
$10K to $30K, set per company
Time to first pitch
Today
Week 2
Week 1
Guarantee
Cancel any time
Placements or a full refund
Agreed per company
Best for
Teams that already pitch and want the system
Founders with time to learn it properly
Teams that want it built and running fast
§ 02

The method

Six tools · One chain · Every step reads the last

One chain from your story to the placement, each tool reading the one before it.

  1. 00
    Company BriefYour story, written once and used by every tool.
  2. 01
    SignalIQFind what editors are already covering in your beat.
  3. 02
    AssetIQBuild the report or tool a journalist will cite.
  4. 03
    JournoCollabIQPitch the people who actually cover your story.
  5. 04
    PressIQDraft and score every pitch before it goes out.
  6. 05
    CoverageIQShow the board what the work produced.
EMOS · CoverageIQ · Placement pipeline
CoverageIQ pipeline: drafted, sent, replied and placed pitches
CoverageIQ: every pitch, reply and placement on one board, ready for the next board meeting.
§ 03

Why earned media, why now

Every number sourced
84%Earned media is 84% of the links AI assistants citeMuck Rack, 25M+ links from ChatGPT, Claude and Gemini, May 2026 ↗
88%88% of journalists delete pitches that miss their beatMuck Rack State of Journalism 2026, 897 journalists ↗
86%86% of journalists say PR pitches inspire at least some of their storiesMuck Rack State of Journalism 2026 ↗
0.66Brand mentions track AI Overview visibility at 0.66, backlinks at 0.22Ahrefs, 75,000 brands, May 2025 ↗
Where we've placed clients
ForbesYahooBusiness InsiderMSNAOLReader's DigestApartment TherapyHealthlineForbesYahooBusiness InsiderMSNAOLReader's DigestApartment TherapyHealthline
MarketWatchBankrateMashableEntrepreneurThe MirrorThe Next WebGoBankingRatesConsumer Health DigestMarketWatchBankrateMashableEntrepreneurThe MirrorThe Next WebGoBankingRatesConsumer Health Digest
§ 04

Proof

Same method · Client results via DMR.agency
0 → 1.5MMonthly visitors · Ridester
"Syed and the team's expertise at doing customized outreach and earning quality whitehat backlinks day in and day out was critical to our phenomenal success."
Brett Helling
Brett HellingRidester
Case study →
+120%Organic traffic · Centriq
"Our organic traffic increased by 120%. Our public database clicks grew by 515%. We saw a 6x increase in average daily signups."
Imani Lea Brown
Imani Lea BrownCentriq
Case study →
+140%Traffic in 3 months · Dinar Standard
"They earned high-authority backlinks from Reader's Digest and MSN. Traffic increased by 140% in 3 months against a 25%/9-month goal."
Reem El Shafaki
Reem El ShafakiDinar Standard
Case study →
Also on record via DMR.agency: Efani, Physicians Thrive, Curednation, National Tyres and AutocareAll 16 case studies ↗
§ 05

Who built it

Syed Irfan Ajmal
Syed Irfan Ajmal
WRITTEN AND CITED INForbes Middle East, HuffPost, TNW, HBR (case study)
SPEAKER50+ international talks

Someone who has been on both sides of the journalist's inbox.

EMOS is what I learned sending pitches as an agency operator and reading them as a columnist. The software, the Academy and the Residency are the same method at three distances from me.

22 years in business, tech and marketing, the last 13 running DMR.agency. Before that I co-founded an award-winning geo-spatial startup and ran marketing at two self-funded, profitable ventures.

300+Clients across the US, EU and Gulf
$160K → $1.2MMonthly organic revenue, National Tyres and Autocare · Case study ↗
0 → 1.5MMonthly organic visits, Ridester
100+Publications with my byline or name
§ 06

Which one is for me

Honest filter

"We already send pitches. We want the tooling and the record."

PLATFORMEMOS Platform →

"I want to learn the method properly, with other founders, and I want a guarantee."

ACADEMYEMOS Academy →

"We have the budget and a person for it, but no time to learn it from scratch."

RESIDENCYEMOS Residency →

"I want someone else to do all of it, forever."

NONE OF THESEThat is an agency. DMR.agency ↗
NOT SURE WHICH?

One call, and I will tell you which of the three fits, or that none does.

Tell me what you sell and where you want to be covered. If the Platform on its own will do, I will say so. If you need the Academy or a Residency, I will say that instead.

Book a 30-minute call →sia@syedirfanajmal.com