The frameworks behind the bylines.
Interactive tools, playbooks, and original research on media, PR, and SEO.
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Type
Topic17 results
Videos · Watch the framework in action1 item
01
Video
Watch it score a pitch in real time
How PressIQ Works
See the pitch-scoring engine in action
PR & Earned MediaPersonal BrandingNeuromarketing
PressIQ Explainer
2026
→
Tools · Use them right now5 items
02
Interactive Tool
Score your pitch in under 60 seconds
PressIQ — Journalist Pitch Scoreβ
Score any media pitch against the system that earns the placement
PR & Earned MediaPersonal BrandingNeuromarketing
The Pitch Desk
2026
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03
Interactive Tool
Find the story the press hasn't filed yet
SignalIQ — Proactive PR Radarβ
Find the data story the press hasn't written yet — and arrive first
PR & Earned MediaStrategyNeuromarketing
The Foresight Desk
2026
→
04
Interactive Tool
Find the reporter before your rivals do
JournoCollabIQ — Journalist Beat Matcherβ
Who covers your beat — and how to land in their inbox
PR & Earned MediaStrategy
The Media List
2026
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05
Calculator
Renting credibility costs more than you think
SIA Authority ROI Calculatorβ
Calculate what credibility really costs you over twelve months
PR & Earned MediaStrategy
Renting vs. Owning
2025
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06
Interactive Tool
Your best partner hasn't heard of you yet
PartnerCollabIQ — Partnership Intelligence Toolβ
Co-marketing, distribution, and link opportunities across every industry, mapped
Link BuildingSEOStrategy
The Partnership Desk
2026
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Playbooks · Deep-dive guides3 items
07
101 Series
Most founders get this completely wrong
Personal Branding 101
The complete system for building a recognisable expert brand in public
Personal BrandingContent Marketing
The Authority Playbook
2021
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08
101 Series
The structure that makes every message stick
Storytelling 101
The story structures behind every message that lands
Content MarketingStrategy
The Narrative Framework
2020
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09
101 Series
Your brain decides long before you do
Neuromarketing 101
What cognitive science tells us about why some messages work
NeuromarketingStrategy
The Persuasion Code
2020
→
Guides · From the archives2 items
10
Guide
100 tips. One place. No filler
100+ Writing Tips to Become a Great Writer
Every rule serious writers live by, in one place
WritingContent Marketing
The Writer's Rulebook
2016 · upd. 2022
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11
Archive · Guide + Infographic
The 2015 rules that still hold today
Bing SEO: The 2015 Original
The original 2015 Bing SEO guide, faithfully restored
SEO
The Archive
2015 · upd. 2021
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Infographics · Research made visible6 items
12
Interactive Kit
Seven steps most founders quietly skip
The Journo Outreach Checklistβ
The seven-step system that gets reporters to say yes
PR & Earned MediaSEO
Pitch Perfect
2026
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13
Interactive Kit
Science says writing rewires the brain
Top 11 Scientific Benefits of Writing
Science confirms what the Ancients knew about the written word
WritingContent Marketing
Writing Is Medicine
2019 · upd. 2026
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14
Guide + Infographic
The search engine quietly running AI answers
How to Win on Bing and the AI Answer Engines It Feeds
The 2026 field guide to Bing SEO and AI search visibility
SEOPR & Earned MediaStrategy
The Bing Desk
2026
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15
Infographic
Data on where work went and what it cost
Managing Remote Teams with HubStaff
Data on where work went and what it cost everyone
Under ReviewStrategy
The Great Dispersal
2016 · upd. 2021
16
Infographic
Habits that made Hemingway, King, and Didion
How to Form Writing Habits for Success
The daily habits that made Hemingway, King, and Didion
Under ReviewWriting
Rituals of the Masters
—
17
Infographic
Your audience is writing your editorial calendar
Getting Content Ideas from Your Customers
Mining your audience for content angles that convert
Under ReviewContent MarketingStrategy
The Voice in the Reviews
—
The Infographics Desk
Every infographic has a dedicated home, with the full interactive editions.
Being Updated5 items
Score Quiz
Founder Press Readiness Score
Brand Quiz
Personal Brand Strength Quiz
Guide
6 Must-Have Digital Tools for Writers
Guide
5 Google Analytics Metrics for Content Marketers
Guide
How To Maximize eCommerce Conversions
§ 02Podcast · 39 EpisodesVol. XV · № 02
The show
on the air.
39 episodes on earned media, SEO-PR, content marketing, and building a brand that gets found.
Browse the archive
Tactics, case studies, and conversations with marketing leaders. New episodes monthly.
§ 03Bylines & Citations · Selected publicationsVol. XV · № 03
Where the writing
has gone.
Publications I have written for, been quoted in, or been featured by. A fuller index lives on the About page.
ForbesContributor & featured
Harvard Business ReviewGuest contributor
HuffPostContributor
The Next Web (TNW)Featured
EntrepreneurContributor
Search Engine JournalContributor
SEMrush BlogContributor
Business.comContributor
Reader's DigestFeatured
Virgin StartupContributor
The World Bank BlogContributor
CNETFeatured
SERPedContributor
§ 07Subscriptions Desk · Two emails a monthVol. XV · № 07
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.