I move into your company and build your earned media engine from the inside.
Agencies rent you coverage and leave with the know-how. A Residency works like a forward deployed engineer: I sit inside your team, run EMOS on your real stories and journalists, and leave behind a system your own people run.
Every pitch is drafted for one journalist and scored before it is sent. That habit is what your team keeps.
Earned media is 84% of the links AI assistants cite
Muck Rack, 25M+ links from ChatGPT, Claude and Gemini, May 202688% of journalists delete pitches that miss their beat
Muck Rack State of Journalism 2026, 897 journalists86% of journalists say PR pitches inspire at least some of their stories
Muck Rack State of Journalism 2026Brand mentions track AI Overview visibility at 0.66, backlinks at 0.22
Ahrefs, 75,000 brands, May 2025Where we've placed clients
Embed
I join your team: your Slack, your standups, your founders and your customers. I learn the product and find the stories only your company can tell.
Build
We run EMOS together every day on real work: story signals, journalist lists, scored pitches, follow-ups, and every reply and placement logged.
Hand over
The person who worked beside me runs it on their own. The playbook, the journalist relationships and the records stay with you.
Your story, written once and used by every tool.
Find what editors are already covering in your beat.
Build the report or tool a journalist will cite.
Pitch the people who actually cover your story.
Draft and score every pitch before it goes out.
Show the board what the work produced.
| Compare | EMOS Academy | EMOS Residency | PR agency |
|---|---|---|---|
| Who does the work | Your team, coached by me on live weekly calls | Me and your team, side by side | The agency |
| Where | Cohort calls, remote | Inside your company | Outside your company |
| What you keep | The system and the skills | The system, a trained operator, and the journalist relationships | Little once the retainer stops |
| Best for | Founders with time to learn it themselves | Teams that want it built and running fast | Teams that want to rent output |
“Syed and the team's expertise at doing customized outreach and earning quality whitehat backlinks day in and day out was critical to our phenomenal success.”
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“Our organic traffic increased by 120%. Our public database clicks grew by 515%. We saw a 6x increase in average daily signups.”
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“They earned high-authority backlinks from Reader's Digest and MSN. Traffic increased by 140% in 3 months against a 25%/9-month goal.”
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- You want paid or guaranteed placements bought for you.
- You want an outside team to do it forever, with nobody inside learning it.
- Your founders are not ready to be quoted by name.
- There is nothing new to say yet.
- You have customers, results or a strong point of view worth covering.
- One person on your team can take the system over when I leave.
- Your founders can give time for interviews and quotes.
- You want this running in weeks, not learned over a year.
Someone who has been on both sides of the journalist's inbox.
EMOS is what I learned sending pitches as an agency operator and reading them as a columnist. The Residency is me running it inside your company until your team can run it without me.
22 years in business, tech and marketing, the last 13 running DMR.agency. Before that I co-founded an award-winning geo-spatial startup and ran marketing at two self-funded, profitable ventures.
Length and scope are set per company, after one call.
Residencies start at $10,000 and typically run $10,000 to $30,000, depending on how long I am inside and how much we build. Tell me what you sell and where you want to be covered. If a Residency is the right fit, I will say so. If the Academy or the EMOS Platform on its own would serve you better, I will say that instead.