22
years in tech, sales & marketing
300+
clients served
4
regions served
1.5M
monthly visitors (Ridester)
100+
media links since 2013
4
countries on stage
22 Syed Irfan Ajmal, headshot
22+
Years
in the field
Press Kit · Media Resources

Syed Irfan Ajmal

Fractional CMO, founder of DMR.agency, and creator of EMOS, the earned-media operating system. 22 years in tech, sales, and marketing, in earned media since 2013, helping brands get found, get covered, and get customers, without paying for attention.

For the Press

Available for expert comment and interviews on earned media, digital PR, SEO-PR, and GEO. Media enquiries answered within one working day.

§ 01 Fast Facts Vol. XV · № 01
Fast facts · copy-ready
  • Name Syed Irfan Ajmal
  • Title Fractional CMO; founder, DMR.agency; creator of EMOS (the earned-media operating system)
  • Known for earned media, digital PR, SEO-PR, GEO, content marketing
  • Experience 22 years in tech, sales, and marketing; in earned media since 2013
  • Regions served North America, Europe, MENA, APAC (300+ clients)
  • Signature results Ridester 0 to 1.5M monthly visitors; National Tyres $160K to $1.2M monthly organic revenue; 100+ high-authority media links since 2013
  • Featured & cited in Forbes, Harvard Business Review, HuffPost, The Next Web, Reader's Digest, MSN
  • Based in Peshawar, Pakistan (PKT, UTC+5); available virtually worldwide, in person across Asia, MENA, and Europe
  • Languages English, Urdu, Pashto, Swedish (basic), Danish (basic)
  • Education Master's, International Business & Entrepreneurship, Malardalen University, Sweden
  • Media contact sia@syedirfanajmal.com
  • Online syedirfanajmal.com | linkedin.com/in/syedirfanajmal | dmr.agency
§ 02 Bios Vol. XV · № 02

Ready-to-use copy

All bios are pre-cleared for use. Click "Copy" to grab any version.

One-liner

under 15 words

International speaker on earned media, SEO-PR, and GEO; founder of DMR.agency.

Short bio

~50 words

Syed Irfan Ajmal is a Fractional CMO, international speaker, and founder of DMR.agency, a digital PR and earned-media practice. Across 22 years he has helped 300+ companies across 20+ countries get found, get covered, and get customers, scaling Ridester from 0 to 1.5M monthly visitors and earning coverage in Forbes, HBR, and MSN.

Medium bio

~100 words

Syed Irfan Ajmal is a Fractional CMO, international speaker, and the founder of DMR.agency, a boutique digital PR and earned-media practice he started in 2013. Across 22 years he has helped more than 300 companies across 20+ countries get found, get covered, and get customers, without paying for attention. His campaigns took Ridester from 0 to 1.5M monthly visitors and grew National Tyres from $160K to $1.2M in monthly organic revenue. He has spoken across the UAE, Indonesia, Malaysia, and Pakistan, and his bylines and citations have appeared in Forbes, Harvard Business Review, HuffPost, and The Next Web. Today he helps brands get cited by both people and AI through SEO-PR and GEO.

Long bio

~250 words

Syed Irfan Ajmal is a Fractional CMO, international speaker, and the founder of DMR.agency, a boutique digital PR and earned-media practice he launched in 2013. His core belief is simple: why pay for attention when you can earn it? For more than two decades he has helped founders and marketing teams get found, get covered, and get customers through the synthesis of SEO, digital PR, and content marketing.

Across 22 years and 300+ clients across 20+ countries, his campaigns have produced results that hold up to scrutiny. He took Ridester from a brand-new domain to 1.5M monthly organic visitors in twelve months, grew National Tyres from $160K to $1.2M in monthly organic revenue, and has placed more than 100 high-authority media links since 2013 for B2B, SaaS, healthcare, and e-commerce clients.

A case-study-led speaker, Syed has appeared on stages across the UAE, Indonesia, Malaysia, and Pakistan, including the Arabian Travel Market in Dubai and the DMSS conference in Bali, plus 20+ podcast appearances and webinars for US and UK audiences. He also hosts The SIA Business Podcast, now in its fourth season. His writing and commentary have featured in Forbes, Harvard Business Review, HuffPost, The Next Web, Entrepreneur, and the World Bank blog. He holds a Master's in International Business and Entrepreneurship from Malardalen University in Sweden and was selected for BlackBox Connect (Silicon Valley, 2014). His newest work focuses on GEO, Generative Engine Optimization, helping brands become sources that AI engines cite by name. He speaks English, Urdu, and Pashto, with basic Swedish and Danish.

Spoken intro

~60 words, for the emcee

Our next speaker has spent 22 years answering one question: why pay for attention when you can earn it? He has taken a brand from zero to 1.5 million monthly visitors, earned clients coverage in Forbes and Harvard Business Review, and spoken on stages across four countries. Please welcome the founder of DMR.agency, Syed Irfan Ajmal.

§ 03 Expert Comment Vol. XV · № 03

What to quote him on

As founder of DMR.agency and creator of EMOS (the earned-media operating system), Syed gives journalists practical, case-study-backed perspective on the following. Available for written comment, interviews, and broadcast, response within one working day.

§ 04 As Featured In Vol. XV · № 04

Media coverage

A selected list. Syed has written for and been cited in many more outlets than shown here.

Also featured in Reader's Digest, Search Engine Journal, and Virgin Startup.

Selected citations (quoted & mentioned)

5 Successful Entrepreneurs Share Their Self-Confidence Secrets

Forbes · expert quote

View ↗

How to Motivate Your Team During Crunch Time

Harvard Business Review · expert quote

View ↗

If You Think You're Link Building, You're Doing It Wrong

Search Engine Watch · credited contributor

View ↗

The Agency Formula: Developing a Market Expansion Strategy

Instapage · expert quote

View ↗

26 Experts On How AI Will Change The Way We Do SEO

SERPed · expert roundup

View ↗

90+ Experts Share Their Strategies For Higher Google Rankings

Ferzy · expert roundup

View ↗

Additional citations (links pending): The Next Web, Reader's Digest, MSN, CNET, Entrepreneur, Clutch, Animatron, MarTechExec, Yahoo.

Selected bylines (written by Syed)

Forbes Middle East feature by Syed Irfan Ajmal, page 1 Forbes Middle East feature by Syed Irfan Ajmal, page 2

How Qatar Can Become the Silicon Valley of the Arab World

Forbes Middle East, Guide 2017 · byline, print feature

3 Lessons That Made Me a Better Human Being and Entrepreneur

HuffPost · column

View ↗

Contributor columns on entrepreneurship & technology

World Bank Blog · contributor

View ↗

An Introduction to Inbound Marketing for Startups

Virgin Startup · expert article

link pending

Additional bylines (links pending): SEMrush, Business.com, PakWired.

§ 05 Client Results Vol. XV · № 05

Results that hold up to scrutiny

Selected outcomes from DMR.agency campaigns, with full write-ups linked.

0 to 1.5M monthly visitors

Ridester, organic growth · Brett Helling, Rethink402

Case study ↗

+120% organic traffic, 6x daily signups

Centriq (raised $11M) · Imani Lea Brown

Case study ↗

+140% traffic in 3 months (goal was 25%)

Gulf government portal, via DinarStandard · Reem El Shafaki

Case study ↗

Domain Rating 1 to 27 in 2 months

Curednation, links from Healthline, Mirror, MSN · Trent Carter, CEO

Case study ↗

16 in-depth case studies: dmr.agency/case-studies

§ 06 What People Say Vol. XV · № 06

Testimonials

From clients

Syed and his team's expertise at customized outreach and earning quality whitehat backlinks, day in and day out, was critical to our success, helping grow Ridester from zero to 1.5 million monthly visitors.
Brett HellingBrett HellingFounder, Rethink402 (Ridester & Gigworker)
DMR's HARO outreach earned us high-authority links from MSN, Yahoo, and Best Company. Our organic traffic rose 120%, and we saw a 6x increase in average daily signups.
Imani Lea BrownImani Lea BrownCentriq (raised $11M)

From event hosts

It was a pleasure collaborating with Syed for a workshop on how we grew from zero to 1.5 million monthly visitors. The audience enjoyed his super practical session, clear slides, and concise answers. He is a great speaker with hands-on, practical advice and an amazing personal story.
Ash AliAsh AliCo-Founder, Uhubs | Author, The Unfair Advantage (150k+ copies), London
Syed spoke at our DMSS conference and is an excellent public speaker. He gave me great, actionable tips to increase our media exposure. He comes highly recommended.
Brie MoreauBrie MoreauOrganizer, DMSS Conference, Bali
Being a great speaker takes one part art, one part science, a whole lot of experience, and an understanding of how to lead through storytelling, emotional intelligence, and personal clarity. Irfan delivers on all of this and more. If you are looking for a dynamic global speaker, reach out to Irfan.
Chuck WangChuck WangThe MVP Marketing Podcast, USA
His knowledge of content marketing, SEO, and growth hacking makes him an ideal speaker for entrepreneurs looking to expand their digital presence. His friendly nature and humble personality make attendees interact with him easily.
Maryam Arshad MahmoodMaryam Arshad MahmoodPartnerships, Google, Singapore

More client testimonials and case studies: dmr.agency/testimonials

§ 07 Latest Vol. XV · № 07

News & appearances

The SIA Business Podcast: Season 4 is out now

Host · weekly conversations on earned media, growth, and GEO

Listen ↗

New focus: GEO (Generative Engine Optimization)

Helping brands become sources that AI engines cite by name

2026

Available for expert comment and interviews

Earned media, digital PR, SEO-PR, and GEO

Contact ↗
§ 08 Watch Vol. XV · № 08

Speaker reel

Click any reel to play. Four cities, three formats, one consistent point: earned media beats almost anything you can buy.

Panel · Marketing to the Modern Muslim Traveller · Arabian Travel Market 2018, Dubai, UAE

Full gallery & playlist: YouTube ↗

§ 09 Downloads Vol. XV · № 09

Media assets

All assets are pre-cleared for editorial use. Credit: Syed Irfan Ajmal / syedirfanajmal.com. Photos are web resolution; higher-resolution files available on request.

Brand assets

SIA primary wordmarkPrimary
SIA reversed wordmarkReversed (for dark)
SIA monochrome wordmarkMonochrome
Paper#FAFAFA
Paper 2#F0F0EE
Ink#1A1410
Yellow#F5B81F
Yellow 2#FFC83A
FaviconSIA favicon
Newsreader · Serif
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Headlines, bios, body copy. Weights 400–700 + italics.
Archivo · Grotesque
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Labels, nav, buttons, kickers. Weights 600–900, uppercase.
JetBrains Mono
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Meta, captions, data, file tags. Weights 400–500.
§ 10 Get In Touch Vol. XV · № 10

Media contact

Media enquiries
Response time
Within one working day
Speaking enquiries
X (Twitter)
Based in
Peshawar, Pakistan (PKT, UTC+5), available virtually worldwide, in person across Asia, MENA, and Europe