01Partner Intelligence
Select your industry on the left to generate tailored partner targets.
Powered by Claude · personalised to your exact business02Qualify a PartnerScore before you pitch
Company Name
Partner Category
Yes = 2Partial = 1No = 0
Do they serve the same target audience?
Would their ideal customer also consider buying from you?
Are they genuinely non-competing with your offer?
A customer choosing them doesn't mean they won't also choose you.
Do they have a real web presence with domain authority?
Check their site has content and backlinks (Ahrefs/SEMrush).
Do they have a page where a link could logically live?
Partner page, deals page, resources section — a natural home.
Is there a clear value exchange you can offer?
Discount code, institutional listing, badge — something concrete.
Do they already link to complementary brands?
Check their blog, resources page, or footer.
Can you find a specific named contact?
A named person on LinkedIn — not a generic info@ address.
Is their brand quality and reputation solid?
You'll be associated with them. A spammy site hurts your authority.
0%Fit Score
Answer the questions above to score this partner.
Pre-Outreach Checklist
✓
Study your top 3 competitors' backlink profiles
Ahrefs or SEMrush — look for clusters of links from the same type of site.
✓
Identify the right contact at the target company
LinkedIn: Head of Marketing, SEO Manager, Partnerships Lead, Student Services.
✓
Research the company before writing anything
Know their products, tone, audience, and existing partner perks.
✓
Prepare a specific mutual-value proposition
What do THEY get? A discount, a featured spot, a badge.
✓
Create or identify a linkable asset
Discount code, expert guide, badge embed — something with a URL to link to.
✓
Check if they already have a partner/deals page
If they do, your pitch has a ready home.
✓
Set a follow-up reminder for 5–7 business days
Most deals happen on follow-up. One email rarely closes.
✓
Track outreach in a spreadsheet
Company, contact, email sent, date, response, outcome.
03Outreach TemplateFill in [brackets]
Subject: Partnership idea — [THEIR BRAND] × [YOUR BRAND]: a deal for your clients? Hi [FIRST NAME], I'm [YOUR NAME] from [YOUR BRAND] — we [ONE-LINE DESCRIPTION]. I noticed you serve the same people we do — [SHARED AUDIENCE] — just from a completely different angle. Here's what I'd like to propose: we offer your clients an exclusive [X]% discount on [YOUR PRODUCT/SERVICE]. In exchange, you mention us on your partner page with a link. Three-way win: your clients get a deal, you give them extra value, we get a warm referral. 15 minutes to explore this? [YOUR NAME] [ROLE] · [BRAND] · [WEBSITE]
AI-Personalised EmailClaude writes a bespoke email for your specific target partner
04Campaign BriefAuto-populated · updates live
CollabIQ · SIA Wire · S02E06
Collab Link Building Campaign Brief
30 May 2026Business
Name—
Website—
Description—
Industry—
Audience—
Geography—
StrategyDiscount Partnership
Selected Partner TargetsClick partner cards above to select targets.
Scored Partner
Company—
Fit ScoreNot scored yet
Verdict—
Strategy Overview
Offer a discount code or referral deal to your target partner's customers. The partner promotes the deal and links to your site from their partner page or deals section. Three-way win: you earn links and referral traffic, they offer their clients added value, their customers get a deal. NTA used this with car insurance and leasing companies to grow from £165K to over £1M/month in organic revenue.
Next Actions
→Identify 10–20 target companies per partner category
→Create a unique discount code or landing page for each partner
→Find the Head of Marketing or Partnerships Manager on LinkedIn
→Send personalised outreach using the Discount Partnership template
→Negotiate a contextual in-content link — not just a footer mention
→Track which partner pages go live and monitor monthly in Ahrefs
→Follow up with performance data to strengthen the relationship over time
AI Campaign BriefClaude writes a full 90-day strategy brief tailored to your business
Ready to execute?
Explore EMOS ↗Earned Media OS
The step-by-step system for pre-Series A founders who want press coverage that makes investors take notice — without a PR agency retainer.
Generated via SIA Wire · Season 2 Episode 6 · Collab Link Building Method
