Selectedwriting.
Three guides
worth your hour.
The 101 Series: three of the most-read pieces on the site, each a complete guide to a subject I have spent years putting into practice. Updated annually; bookmark-worthy.
Personal Branding 101
A long-form guide to building a personal brand that opens doors. Five pillars: clarity, consistency, content, community, credibility. Updated for 2021.
Storytelling 101
The neurological case for stories, the hero's journey applied to brand narrative, and practical frameworks for weaving storytelling through content, decks, and pitches.
Neuromarketing 101
Anchoring, the power of free, loss aversion, social proof, the decoy effect. Red Bull, Porsche, Coke vs. Pepsi. Real research, practical applications.
- 01.100+ Writing Tips to Become a Great WriterCraft2016 · upd. 2022Read ↗
- 02.How to Become a Good WriterCraft—Read ↗
- 03.6 Productivity Hacks for EntrepreneursOperating2021Read ↗
- 04.6 Must-Have Digital Tools for WritersTools2020Read ↗
- 05.5 Google Analytics Metrics for ContentMeasurement2020Read ↗
- 06.How To Maximize eCommerce ConversionsStrategy—Read ↗
Five infographics,
widely republished.
Each of these started as a research project and ended up reprinted on a half-dozen other sites. Two are being redesigned for the new site; the others remain in their original form for now.
Where the
writing has gone.
Publications I have written for, been quoted in, or been featured by. A fuller index lives on the About page.
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.