Everyone else is buying attention. This is a live map of how to earn it.
Right now, in real time, this radar reads what the press is actually covering across PR, earned media, SEO, and AI search. It runs on SignalIQ, the same engine behind the campaigns that have put founders in Forbes, Harvard Business Review, and Business Insider. Scroll down and watch it work.
This is not a mockup. Every dot is a topic. Every number is real coverage data from SignalIQ, refreshed daily. Hover anything to see it.
The live radar
Near center means the press is already saturated. Out at the edge is quiet, and quiet is where you can still own the story.
Early signals, not predictions. We show our work, and so should any tool you trust with your reputation.
Ads stop the second you stop paying. Earned media compounds while you sleep.
A journalist quoting you beats an ad you wrote about yourself.
Nobody trusts the brand that says it is the best. They trust the reporter, the study, the third party. Earned coverage borrows that credibility, and it is the only kind of visibility your competitor cannot simply outbid you for.
AI now answers your buyer with earned coverage, not your ad.
Ask ChatGPT, Perplexity, or Google's AI Overviews about your category and the answer is stitched from what the open web has published about you. The radar shows this shift live: answer engine optimization is one of the fastest-rising topics on the board. If you are not in the coverage, you are not in the answer.
The window that pays is before the story breaks.
Once a topic is hot, every comms person can see it and you are the two-hundredth pitch. The money is in the one to two weeks before a story crests, when the signal is in the data but not yet in the headlines. That gap is exactly what the radar measures.
Earned assets keep working. Paid stops dead.
A research report reporters cite, a tool they link to, a quote that gets syndicated: those keep sending you traffic, links, and authority for years. Pause an ad budget and the traffic is gone. One is an asset. The other is a meter running.
Getting quoted is not a lottery. It is four repeatable moves.
Find the signal early.
Watch open, primary sources and find the stories rising fastest before the press catches up. This is SignalIQ, the engine you are watching above.
Build the thing reporters cite.
Turn the signal into a linkable asset: a sourced data brief, a chart or map, a survey, a small tool. Not a press release. Something with a reason to exist.
Pitch it early, to the right desk.
Score the pitch before you send it, and match it to the journalist most likely to bite. Early plus relevant beats late plus generic every time.
Track it and compound.
Follow the placement, the links, and the citations, then feed what worked back into the next cycle.
That loop is EMOS, the Earned Media Operating System. You can run it yourself, learn it with me, or hand it over.
From “let me try it myself” to “please just run this for me.”
The public tools
Open, no card, no signup wall. Start with SignalIQ and watch the same radar find opportunities in your category.
Start with SignalIQ, free →EMOS platform
The operating system behind everything here: find the story, build the asset, score the pitch, find the journalist, track the placement.
See the EMOS platform →EMOS Academy
The guided version. Build a real media presence over the cohort, and keep the capability forever. Built for founders near a raise.
Apply to the Academy →Earned Media Booster
We catch the journalist requests worth answering and get you quoted, so you get the coverage without living in the queries.
See Earned Media Booster →Earned Media Engine
Original research, surveys, and mini-tools, taken to the press for Tier-1 coverage and AI citations. Manufacture the signal instead of waiting for it.
See the Earned Media Engine →Fractional CMO + audit
Hand marketing leadership to an operator who has shipped the campaigns. The lowest-risk way in is a Marketing Leadership Audit: two weeks, a full read, a written plan. Move into the retainer and the fee credits back in full.
Book a discovery callI have spent over a decade on both sides of the journalist's inbox.
Not a titled ex-CMO, and I would rather say that plainly than let three letters imply something they have not earned. An operator: 22 years building companies since 2004, 13 of them running DMR.agency, and the campaigns above are ones I actually shipped.
2 CMO spots open · Q3 2026
Stop renting attention. Start earning it.
The reporters and the AI engines your buyers trust are writing tomorrow's answers from today's data. This radar reads the same data. The only question is whether you want to watch it yourself, learn to work it, or hand it to someone who does this for a living.
Book a discovery callThirty minutes, no pitch deck. The easiest first step is a Marketing Leadership Audit, and if you go further it pays for itself.