SIA
Syed Irfan Ajmal
Est. 2004  ·  GEO  ·  SEO-PR  ·  Content Marketing
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BYLINES & CITATIONS: FORBES · HBR · ENTREPRENEUR · SEMRUSH · WORLD BANK //// GLOBAL CLIENTS · 4 CONTINENTS //// $160K → $1.2M REVENUE · ORGANIC ONLY ////       
Live Earned Media Radar

Everyone else is buying attention. This is a live map of how to earn it.

Ask ChatGPT or Google’s AI Overviews about your market and the answer is built from what the press has published — not from your ad budget. This radar reads that coverage in real time across PR, earned media, SEO, and AI search. It runs on SignalIQ, the same engine behind founder placements in Forbes, Harvard Business Review, and Business Insider.

Book a discovery callor start with SignalIQ, free

Not a mockup. Every mark is a real topic, every number is live coverage data, refreshed daily. Click a lens to filter it.

§ 03

The live radar

Each mark is a topic your buyers and the press care about. Near the centre means the press is already saturated — you’re late. Out at the edgemeans it’s quiet, and quiet is where you can still become the source reporters cite.

Tracking 28 topics across 4 lenses · 222.7K articles of press coverage in the last 30 days
tap any mark for its numberslive
PREarned MediaSEOGEO

Filter by lens — the radar, the six numbers, and the lists below all narrow to it.

Real press-coverage volumes from open global news data, refreshed daily by SignalIQ · data through 9 Aug 2026. Signals, not predictions.

Total coverage · 30d
222.7K
▼ 2.0% 7d
PR · press volume 30d
190.2K
▲ 0.4% 7d
Earned media · 30d
16.0K
▼ 24.3% 7d
SEO · 30d
12.2K
▲ 3.7% 7d
GEO / AI-search · 30d
4.4K
▼ 23.8% 7d
Heating up now
7 / 28
▲ Data Journalism +30.8%
Trending topicsmomentum · 30d
The beats where press coverage is accelerating right now.
1
PRData Journalism
+30.8%
2
SEOZero-Click Search
+27.3%
3
SEOInfluencer Marketing
+25.2%
4
SEOSearch Engine Optimization
+16.4%
5
Earned MediaDigital PR
+10.2%
6
GEOAI Search
+10.2%
7
PRBrand Mentions
+6.7%
Coverage gapsquiet · ownable
Quiet = very few articles. Ownable = so little competition that one good asset can make you the source. These are your openings.
Earned MediaEditorial Backlinks
4 arts · +0.0%
PRMedia Pitching
30 arts · −50.0%
GEOLLM Visibility
32 arts · −40.0%
SEOZero-Click Search
50 arts · +27.3%
PRFractional CMO
55 arts · −38.2%
GEOAI Generated Content
94 arts · −12.0%
Earned MediaLink Building
143 arts · −11.8%
PRBrand Mentions
184 arts · +6.7%
Earned MediaCold Email
184 arts · −24.8%
Signal feedlive coverage moves
Start with SignalIQ, free
Regional editionThere’s a version of this radar pointed at Saudi Arabia’s tourism & hospitality boom — the giga-projects, mega-events, and faith-travel beats, and the coverage gaps a challenger brand or speaker can still own.See the KSA Tourism Radar →

“I built this radar. Now imagine it pointed at yourcompany.”

— Syed Irfan Ajmal

§ 04Why earned, why now

Ads stop the second you stop paying. Earned media compounds while you sleep.

01

AI now answers your buyer with earned coverage — not your ad.

Ask ChatGPT, Perplexity, or Google’s AI Overviews about your category and the answer is assembled from what the open web has published about you. The radar shows it live: “answer engine optimization” is one of the fastest-rising beats on the board. If you’re not in the coverage, you’re not in the answer — and that answer is quietly replacing the search result.

02

A reporter quoting you beats an ad you wrote about yourself.

Nobody trusts the brand that says it’s the best. They trust the journalist, the study, the third party. Earned coverage borrows that credibility — and it’s the one kind of visibility a competitor can’t simply outbid you for.

03

The window that pays opens before the story breaks.

Once a topic is hot, you’re the two-hundredth pitch. The money is in the one-to-two weeks before a story crests — visible in the data, not yet in the headlines. That gap is exactly what this radar measures.

04

Earned assets compound. Paid stops dead.

A cited study, a linked tool, a syndicated quote keep sending you traffic, links, and authority for years. Pause an ad and the traffic vanishes that afternoon. One is an asset. The other is a meter running.

§ 05How it actually works

Getting quoted is not a lottery. It is five repeatable moves.

01 · Detect
SignalIQ

Find the signal early.

Watch open, primary sources and surface the stories rising fastest, before the press catches up. It’s the engine behind this radar.

02 · Build
AssetIQ

Build what reporters cite.

Turn the signal into something worth citing: a sourced data brief, a chart, a survey, a small tool. Not a press release.

03 · Verify
FactCheckIQ · coming soon

Make every claim airtight.

Pressure-test every stat and citation before you send. A reporter stakes their name on your numbers — earned, not faked, is the whole brand. This step is the method; the tool that automates it is still in build.

04 · Pitch
PressIQ + JournoCollabIQ

Pitch it right.

Score the pitch before it goes out, and match it to the journalist most likely to bite. Early and relevant beats late and generic.

05 · Track
CoverageIQ

Track and compound.

Follow the placement, the links, and the citations — then feed what worked back into the next cycle.

That loop is EMOS, the Earned Media Operating System. Run it yourself, learn it with me, or hand it over — that’s the rest of this page.

§ 06Where do you want to start

From “let me try it myself” to “please just run this for me.”

Free · DIY

The public tools

Point SignalIQ at your own category and watch it surface opportunities in minutes. No card, no signup wall.

Start with SignalIQ, free →
Software

EMOS platform

Run the whole play under one login: find the story, build and verify the asset, pitch the journalist, track the coverage.

See the EMOS platform →
Learn · DWY

EMOS Academy

Build a real media presence over a guided cohort — and keep the capability for good. For founders three-to-twelve months from a raise.

Apply to the Academy →
Done-for-you

Earned Media Booster

We catch the journalist requests worth answering and get you quoted — coverage, without you living in the queries.

See Earned Media Booster →
Done-for-you

Earned Media Engine

Original research, surveys, and tools taken to the press for Tier-1 coverage and AI citations. We manufacture the signal instead of waiting.

See the Earned Media Engine →
Leadership

Fractional CMO + audit

Hand marketing leadership to the operator who built this radar. Start with a two-week Marketing Leadership Audit; move to the retainer and it credits back in full.

Book a discovery call
§ 07This is not theory

I’ve spent over a decade on both sides of the journalist’s inbox.

Forbes  ·  Harvard Business Review  ·  Business Insider  ·  Entrepreneur  ·  Yahoo  ·  MarketWatch  ·  MSN  ·  World Bank  ·  SEMrush
0 → 1.5M
Monthly visitors · Ridester
160K → 1.2M
Monthly revenue · National Tyres
6×
Daily signups · Centriq
+140%
Traffic in 3 months · DinarStandard

Not a titled ex-CMO, and I’d rather say that plainly than let three letters imply something they haven’t earned. An operator: 22 years building companies since 2004, 13 of them running DMR.agency — the same team behind every result here.

2 CMO spots open · Q3 2026

Stop renting attention. Start earning it.

The reporters and the AI engines your buyers trust are writing tomorrow’s answers from today’s data. This radar reads the same data. The only question is whether you watch it yourself, learn to work it, or hand it to someone who does this for a living.

Book a discovery call

Thirty minutes, no pitch deck. The easiest first step is a Marketing Leadership Audit, and if you go further it pays for itself.

Try SignalIQ freeSee the Earned Media EngineApply to the Academy
I built all of this on one rule: earned media is earned, not faked. The radar shows real signals in real data — real article volumes counted daily from open news, never a prediction dressed up as a fact. And I’ll never sell you a tool that spends the credibility you’re trying to build. That is the whole point.Syed Irfan Ajmal