01
Research
Before a single word of the pitch, study the reporter who filed the query.
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A field guide · Journalist outreach · 2026
The Journo Outreach Checklist
Journalist-outreach platforms are the fastest, most repeatable lane of reactive PR. Seven steps to a pitch reporters actually paste in — the SIA system for working any source-request platform.
47.06%
0% → 47.06% HARO conversion
What this exact checklist did for our own pitches — in a matter of weeks.
HARO·Qwoted·Source of Sources·Featured·Help a B2B Writer
Pitch readiness0 / 34 steps logged · 0%
02
Email Subject Line
Tie it to the query title, then make it impossible to scroll past.
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03
Intro + Bio
Open like a human, then earn the right to be quoted in two or three lines.
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04
Answering the Query
The part editors actually paste in. Answer the exact question, nothing adjacent.
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05
The Ending
Close on a question that opens a door for a reply.
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06
Signature
Everything a journalist needs to credit and verify you, in one block.
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07
More Hacks
The marginal gains — and the work that happens after you hit send.
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Produced by SIA Media · The Sunday BureauWorks for HARO · Qwoted · Source of Sources · Featured · Help a B2B Writer
§ 08Earned-media track record · For clientsVol. XV · № 08
We’ve run this exact system since 2018 — and earned our clients brand mentions and editorial backlinks from the likes of:
Business InsiderForbesMSNBankRateApartment TherapyHR.comRecruiting.com
…and several others.
§ 09Where this comes from · The Earned Media OSVol. XV · № 09
§ 10Related listening · The SIA Business PodcastVol. XV · № 10
S03E04
HARO Outreach vs Conventional Outreach
Why the two channels reward different pitches — and how to split your time.
~21 minListen ↗
S02E06Collab Link Building
Earning coverage and links through people you already know.
~22 minListen ↗
S02E05Digital PR vs SEO · Similarities & Differences
Where the two disciplines overlap, where they diverge, and how to staff both.
~25 minListen ↗
§ 11The author's own record · Syed Irfan AjmalVol. XV · № 11
And it’s the same system Syed Irfan Ajmal has used to personally earn backlinks and brand mentions from the likes of:
ForbesThe Next WebSEMrushSearch Engine JournalSERPedReader's Digest
…and several others.
§ 12Build the same engine · The Earned Media OSVol. XV · № 12
§ 13Subscriptions Desk · Two emails a monthVol. XV · № 13
Real case studies.
Zero filler.
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