The boutique agency's biggest skill is earning backlinks at scale, helping clients achieve 7-figure yearly revenues and millions of monthly unique visitors. For the last couple of years, they've been working on leveraging Digital PR by learning the art of publicity from PR resources and experts. Topics Covered: - What is digital PR - What SEO is and its goal - The biggest factor in getting good results through SEO - Key differences between Digital PR and SEO - Doing proper research to build a prospect list - Similarities between Digital PR and SEO - PR professionals' strengths and weaknesses - The importance of backlinks - Building relationships - SEO's strengths and weaknesses - Looking at the bigger picture - SEO-PR = the combination of SEO and Digital PR Related Resources: - Five Ways SEO & PR Should be Working Together – Search Engine Journal - How to Combine PR & SEO for the Biggest Success – Quick Sprout - Syed Irfan Ajmal – Forbes Middle East