Until 2007 or so, it was much easier for an unknown blogger or a brand to become popular on the internet without spending much on marketing. The primary reason was that there were few content producers and too many content consumers. Today's internet is different — everyone is a blogger, social media star, and influencer. The competition is much tougher and newsjacking is one solution. Topics Covered: - Why online competition is much more than 2007-2009 - One potential solution for the stated problem - What newsjacking is and what it does - What newsjacking requires - Good examples (case studies) of newsjacking Related Resources: - Hootsuite Game Of Social Thrones Video (~1.3 Million Views) - 7-11's 7-Election Presidential Coffee Cup Poll - Donald Trump Live-Trolls DNC Speakers on Twitter - Syed Irfan Ajmal's Forbes Article: Newsjacking 101 And The Battleground For Online Attention