### About Jason Forrest Jason Forrest is the founder and CEO of FPG (Forrest Performance Group), a sales training and leadership development company. He is the author of The Mindset of a Sales Warrior, which outlines 42 strategies for achieving peak sales performance. FPG was recognized as one of America's Best Workplaces for 2017 by Inc. Magazine. Jason is known for his high-energy approach to sales training, which blends mindset work, NLP techniques, and performance psychology. ### Key Topics Covered - The "sales warrior" mindset and what separates top performers from average ones - Why most salespeople fail due to mindset issues, not skill gaps - The role of identity in sales performance — believing you are a sales warrior - How to overcome the programming and limiting beliefs that hold salespeople back - Strategies from The Mindset of a Sales Warrior (42 total strategies) - Building a high-performance sales culture within organizations - How FPG trains sales teams and what makes their approach different ### Key Takeaways - Sales success is 80% mindset and 20% technique - The "warrior" identity is about resilience, persistence, and ownership — not aggression - Most salespeople have been conditioned to accept "no" too easily — rewiring this is the first step - Leaders must model the sales warrior mindset before they can instill it in their teams - Performance culture starts with hiring people who have the right identity and belief systems