### About Greg Heilers Greg Heilers is the co-founder of Jolly SEO (jollyseo.co), an SEO agency that specializes in HARO-based link building. Greg helps clients drive traffic, sales, authority, and brand awareness through earned media links. Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/ ### Topics Discussed - How both Irfan and Greg first got into HARO outreach - Their respective team sizes and internal dynamics for running outreach at scale - Their pitching processes — what makes a HARO pitch stand out and get picked up - Links management challenges and how they track earned links - Link Sourcery (linksourcery.com) — a tool Greg's team at Jolly is building to make backlinks management easier - Irfan is particularly excited about the Link Hunters feature of Link Sourcery ### Related Resources - Greg Heilers' Agency: https://jollyseo.co/ - Greg Heilers on LinkedIn: https://www.linkedin.com/in/gregheilers/ - Link Sourcery: https://linksourcery.com