SIA
Syed Irfan Ajmal
Est. 2004  ·  GEO  ·  SEO-PR  ·  Content Marketing
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BYLINES & CITATIONS: FORBES · HBR · SEMRUSH · WORLD BANK //// GLOBAL CLIENTS · 4 CONTINENTS //// $160K → $1.2M REVENUE · ORGANIC ONLY ////       
View
A guided view · Organised by the EMOS Academy curriculum

The EMOS Academy curriculum, tool by tool

This view maps the free tools to the EMOS Academy curriculum, so you can see how they fit together. Start with the Foundation — the science first, then the case for earned media — then work the Reactive and Proactive phases below. Each tool is a free, self-serve taste of one EMOS module; the full EMOS Academy program sequences them with you. Just want the tools on their own? Switch to Browse All above.

Access — every tool gives a taste free, more when you join the newsletter, and the full tool inside EMOS.
Foundation · Make the case
Authority ROI CalculatorOpen ↗
Founder Press ReadinessSoon
Personal Brand StrengthSoon
The Pipeline
9 Steps
↻  Reused, not new — Phase 2 leans on the same PressIQ scoring and CoverageIQ tracking from Phase 1 for its own pitches; they’re not one-phase tools, just introduced once.
↻  The compounding loop — every placement becomes credibility that makes the next pitch easier.
Also public · not part of this pipeline
PartnerCollabIQ — Partnership Intelligence Tool
Find co-marketing and distribution opportunities by industry.
Use the Tool
Try the pieces free. Want the whole sequence, done with you?Explore EMOS Academy →
§ 02Podcast · 38 Episodes
Vol. XV · № 02

The show
on the air.

38 episodes on earned media, SEO-PR, content marketing, and building a brand that gets found.

Browse the archive

Tactics, case studies, and conversations with marketing leaders. New episodes monthly.

Go to the Podcast →Apple PodcastsSpotify
§ 03Bylines & Citations · Selected publications
Vol. XV · № 03

Where the writing
has gone.

Publications I have written for, been quoted in, or been featured by. A fuller index lives on the About page.

ForbesContributor & featured
Harvard Business ReviewCase study
HuffPostContributor
The Next Web (TNW)Featured
EntrepreneurLinked from
Search Engine JournalContributor
SEMrush BlogContributor
Business.comContributor
Reader's DigestFeatured
Virgin StartupContributor
The World Bank BlogContributor
CNETFeatured
SERPedContributor
See the full press archive →
§ 07Subscriptions Desk · Two emails a month
Vol. XV · № 07

Real case studies.
Zero filler.

GEO · SEO-PR · Content Marketing

One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.

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