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§ 02About this episodeVol. XV · № 02
A review of Boomerang for Gmail — the agency's favourite tool for managing pitch follow-ups, scheduling emails, and staying on top of outreach campaigns.
§ 03Show notesVol. XV · № 03
§ 04Full transcriptVol. XV · № 04
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[00:00] So today I'm going to my feedback about a tool which we have been using at our agency pretty much every single day now it has several different features that I you know really love I will talk more about the ones that I love uh the most and I will you know briefly mention some of the others that you can you know check out on your own or maybe you already have been using them at other tools okay so it's called it's called the Boomerang for Gmail tool and I believe
[00:40] They also have the option to uh you know install it on your um on your um outlook system as well okay and obviously if you are using g suites then uh or you know which is g suite or which is now known as uh Google apps I think so you can you know um use that as well right pretty easily uh with with this tool they call themselves a productivity software okay there are so many different options that you can use this is by the way a new option that I
[01:22] Yet to use but I would I would love to try this one as well because it I believe it makes it much more easier uh to schedule meetings now this is the feature that I love the most okay the reason being that we as an SEO agency are sending a lot of pitches to different sites and we also use harrow helperreporter.com to send pitches to journalists at various large media and respondel respondable has actually helped us improve our pitch quality for instance it will let us know
[02:05] Through the respondable feature if our subject line is too short or too long it will also suggest make suggestions about the the quality of the rest of our email for instance you know suggests how many questions to and why those questions is going to make it make your pitch more um you know more likely to get a response and so on right and it's been based on data from millions of messages so you know they have basically used ai analyze and check uh what are the type
[02:41] Of emails that receive a better response rate okay so I will I will try to show this picture to you um before I show you an actual email that I just wrote and uh using the tool so you know this is the email and and based on the subject length and the word count and the question count and reading level and so on roger has been told by the Boomerang Boomerang respondable feature that he is very likely to get a response to his email right then there are also some
[03:14] Advanced features I believe these are paid users or these are for users who are on the higher payment plan and so on but basically you can analyze if your message has been if your email is positive if it is polite how much subjectivity is there and so on so let me you know this is this is a rough email that I just wrote and by the way when you install it you will see this icon over here of Boomerang right and you can also check it here
[03:47] So you can see that okay sorry so you can see that I have written an email uh to myself to my Gmail id by the way from from my agency email address so quick question for you uh just wondering if you are interested in interested in meeting over a cup of coffee in sf4 this thursday would love to discuss how we earn high quality links for our links for our clients from the likes of yahoo forbes and others and how we can help you boost your organic traffic let me know uh in
[04:19] Front right so it's pretty straightforward pretty simple uh and extremely short right so now if I click here I can see that I am very likely to get a response uh subject length although it's not too short it's not too long either word count is quite decent as well and if I click here I can I can learn more about uh this as well right so a good um length of email is uh from 50 to 250 words long you know actually they are saying that it's it's
[04:55] Even better if you um stay within the 50 to 125 word range right I know it's a bit confusing but it it makes you know it makes sense right just keep it short is what they are saying I suppose okay and you know similarly with regards to the subject line I can see that two to four word subject line um you know is good or although there's also saying here that a three to seven word subject line is the most effective right so remember that then reading
[05:30] Level is very interesting for me uh okay um question count so you you want to ideally include one to two questions uh although here they are saying one to three questions right but um yeah I mean you can always you know it's also like you know you can also include questions like you know uh yay or nay like you know if you ask a question like you you make a proposal and you ask some like you know so it does not have to be like a long question
[05:57] You know it can just be like deal or no deal you know or are you in you know things like that um reading level is very interesting in the sense that you want your emails to be simple right because people are distracted they're busy and especially when it comes to today's digital age readers who are reading emails might be on on on on their cell phone while stuck in a traffic queue they may be on their ipad while you know sitting on the beach or something there may be lots of messages
[06:32] Coming in from skype and whatsapp and whatnot so so you want your email to be simple right is what they're saying so your reading grade level is that emails written you know you your emails written at a third grade reading you know someone who has an education of of you know someone within education of third grade you will most likely receive a response okay you are most likely to get a response so simpler words and shorter sentences I also feel that you know separating sentences you know using more line
[07:10] Adding bullet points even making some of words bold okay so now this is not backed up by boomerang's data but I find it to be you know quite quite useful and quite helpful in in ensuring that your readers can read it okay okay so help you guys you know you can make this uh italic maybe if if you like boost organic traffic so maybe you will make it bold um on second thought I mean I it would have been better if I had made this into a separate
[07:52] You know sentence right because I think it's a bit long but since the overall email is pretty short so I will keep it like that um so now you can see that I don't probably have access to the advanced features right now although I used to have it previously I'm not sure why that happened but this is uh you know this is my most favorite uh feature of Boomerang respondable the second most responsible feature is that let's say if I send this email to um this person
[08:22] Then then you know I can set my self set a reminder for myself where I will say that okay remind me in two days if there is a reply or even if there is no reply or even if there is you know even if you know um so I can I can set up reminders and I can mention like I would like to get a response I would like to be reminded about this uh if there is no reply there is if it's no if any link
[08:50] That I've included have not been clicked or if the email has not been opened and so on or I can just make it come back to my inbox anyways right which is something that I actually do often okay so you can do that then you can also use the track option so if I click the track uh what it will do is that it will add line which will ensure that my email is getting tracked okay so it's not a 100 accurate system but in most cases you'll
[09:19] Be able to see if your email has been read okay now if I if I go to the Boomerang excuse me I can I can check the track messages here okay and I can see who has read my email who has clicked my email who has not clicked my email and so on right so for instance if I open this one I can see that this email has been opened 11 times maybe the person shared it with some team members and so on and it's been
[09:49] Clicked one time okay so that is one uh option that can work other than that there are a lot of other options in in Boomerang insights if I um some of the other things that are quite useful is if you want to send an email later so what I do for instance is that for our clients write up weekly updates for them so what I like to do is that I write up the weekly update on friday and I set it up so that it reaches their inbox uh monday
[10:28] First thing in the morning so there are two benefits of this one thing is that um this way I can ensure that I'm sending weekly updates in a timely and consistent fashion even if I'm let's say not working on mondays or if I get busy with an emergency or something the second benefit of it is that I have already written my draft and I have scheduled it within email so since I uh I'm about eight to ten hours most of our clients uh time zones so
[11:03] Even on monday morning when I come to the office um I still have the time to edit the draft that I have scheduled to be sent okay so that's an additional benefit for for me okay another thing that's useful if I click on this icon which is for Boomerang then I can click on the Boomerang insights option okay so I come here and I click on the Boomerang insights option and it ha it creates a report for me okay like what is my writing style what is my emails
[11:35] Positivity like and uh what is the politeness level okay so you know here is my politeness level which has been pretty down on one particular day maybe I was in a bad mood or something but um subjectivity you know what's the subjectivity like okay my reading level like is it too high is it simple enough right so you can see sometimes it's low but it's never been very low uh the reason it's I would say that it's low in my defense is that we often have to speak to clients or
[12:12] Team members who who do understand the more technical matters so you know I can look into that the word count I can see that okay word count is good which actually is a good is is something I'm proud of because I'm uh notorious for going on on uh you know long ramblings in my email and in my overall communication right how much email do I get um and and how many how many emails there are per day and so on that's also mentioned here which is quite good seems
[12:45] Like I get eight emails per day right so there are a lot there's a lot of data here that you can review and that you can check uh by the way Boomerang had a you were being timed as you answer emails so I really liked it when when I when they had that option of um you know earning like some kind of points where you are quickly answering emails and there is a timer and you are quickly answering emails so I found it quite useful you know
[13:14] Um you also have like inbox patterns okay this is um the same place I suppose and there is stop contacts you can see who is um who who you are interacting with quite often and so on you know these are some of the features that Boomerang has I have actually emailed them to ask if they will be able to offer some kind of a deal or a discount to anyone who is watching this video or listening to this audio podcast right so I have asked them for that and if they
[13:49] Get back to me in time then I will surely include it in the description of this also my apologies if I have appeared a bit disorganized in the last two or three podcast episode episodes uh this has been a very uh busy year for us for for different reasons for various reasons so I have been recording these podcast episodes in a bit of haste uh but I think I think you you still will get tons of value from these podcast episodes and um you know do share your
[14:23] Feedback your questions uh and obviously leave reviews on our podcast and so on um so that's it for today thank you so much take care bye