Syed Irfan Ajmal
SEO-PR · GEO · Content Marketing
The SIA Wire
Est. 2004 · Global · Friday, May 29, 2026Open for projects, Q3 2026
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§ 02About this episodeVol. XV · № 02
A unique twist on the standard HARO outreach approach that significantly improves both response rates and the quality of links earned.
§ 03Show notesVol. XV · № 03
§ 04Full transcriptVol. XV · № 04
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Intro: (00:03) Welcome to the Ask Irfan edition of the SIA Business Podcast. In each Ask Irfan episode, your host, Irfan, will be answering questions you ask and even questions you never asked.
Irfan: (00:21) Hi everyone. This is your host, Sayed Irfan Ajmal and in this episode of the SIA Business Show, we are going to discuss how beneficial HARO is when it comes to SEO. An alternative question in this regard could be, what are the benefits of HARO in terms of SEO when we know that most of the links that we get from HARO are actually homepage links.
(00:50) So, for those of you who don't know what HARO is, please do check out the previous episode of this podcast where we discuss what HARO is, and how you can use it to improve your website's SEO, and also use it for getting some publicity in terms of getting mentions and backlinks from top media outlets and publications.
(01:29) In case of SEO, what you want to do is that you ideally want to make sure that backlinks that you are earning are mostly linking to your inner pages as opposed to your homepage. The reason for this is that your homepage is typically not focused on a specific keyword or a specific product or service, but it rather serves as a hub of sorts, where your content may be all over the place.
(02:28) Now, your inner pages, on the other hand, would typically be focused on extremely specific keywords and those keywords may correlate with the products and services that you have. So this is why, ideally, you want to make sure that most of the backlinks that you're getting are actually backlinks to your inner pages.
(02:52) Now that we are clear on the importance of inner page links versus homepage links, let's discuss how beneficial HARO is with respect to your SEO. So now, the issue in HARO is that in most types of campaigns you would typically be getting links to your homepage.
(05:54) But the good news is that HARO is still useful in several places and actually there is at least one method to get inner page links which can boost your SEO in a much better form than getting those homepage links.
(06:13) So first off, even if you are getting just mentions. No "do follow" links and no "no-follow" links. But if you are a furniture company and you are getting mentions and your exclusive quotes, your insights are getting published in publications like Forbes, Entrepreneur, or a website more specific to your industry — that still is good news for you because it's getting you publicity.
(07:04) So, that's one of the benefits of HARO. This added credibility that you get, this enhanced social proof, it is going to increase the chances of you being recognized as an expert and you will also get more leads, more customers, more sales.
(08:13) But even if you are just getting a mention or a "no follow" link or a "do follow" link to your homepage, you can still use these high authority mentions and links even if they are "no follow" links… even if they are links to your homepage, you can use that social proof to persuade medium range websites or smaller websites which may not be as famous as Forbes, but they may be extremely relevant to your niche.
(10:06) Now lastly, a cool trick that you can use where you can basically get HARO to link to your inner pages. So, once you start using HARO, make a list of topics and themes that you come across within your industry.
(10:36) So, you will be happy to know that there are actually a lot of HARO queries on the topic of improving productivity, reducing distractions to be able to focus more. So, what you can do is that you should first create a detailed guide on the subject of productivity, on the subject of how to reduce distractions, how to improve your concentration.
(11:11) So, create a really good guide and it should not be like a 500 words article. That's not what I'm talking about. I'm talking about something really good. Check out some of the detailed, long-form articles that are out there in this industry when it comes to the topic of distractions and productivity. Check out some of those guides and then create something way, way better.
(11:32) So, the next time you see a journalist who is asking how to improve productivity, what are the top apps to keep you focused, what are some cool hacks you are using to stay focused and not get distracted. I mean, go ahead, answer their questions. But then, do mention that, "Hey, by the way, I already have this detailed guide of 5,000 words, in which I discuss all of these topics in much more detail, and I have included research-backed information in it and relevant data in it."
(12:25) So if you do that, chances are that you'll be able to get inner page links as well from that story that this journalist is writing about.
(15:43) Now, in our SEO lingo, we actually call it a power page. What you will do is that you will go back to that guide and you will link to your inner product or service pages from that guide. So, what happens next is that some of the SEO authority of this guide will get transferred to the other inner pages that you have linked to.
(16:13) And that's how you can use a power page to attract backlinks using the informational nature of your guide and then you transfer some of that SEO authority of your power page or your guide to your inner commercial pages.
(16:29) So I hope this helped. I hope what I said… I hope it made sense and I look forward to speaking to you again in the near future. If you have any other questions regarding HARO or SEO or content marketing, anything like that, do get in touch. Thank you so much. Bye.
OUTRO: (16:50) Got any questions about content marketing, SEO, startups, or something totally different, or weird, or fun? Share them with us and we will answer them in the next Ask Irfan episode.