Business-savvy, case-study-led, with the receipts. Available in person and virtually worldwide.
Saudi Tourism editionWhen Travelers Ask ChatGPT Where to GoThe travel edition of my AI Visibility Through Earned Media keynote, tuned for Saudi tourism and Vision 2030, for DMOs, tourism boards, hotels, airlines and travel marketers.See the session →
New · FlagshipAI Visibility Through Earned MediaMy flagship keynote and workshop on getting cited and recommended by AI assistants. Opens with a live audit, then the six stage AI pipeline and the Coverage Flywheel.See the session →On stage since 2013, talking earned media and SEO-PR. In person in the UAE (many times), Malaysia, Indonesia and Pakistan: the Arabian Travel Market (Dubai), DMSS (Bali, ~200 audience), IN5, AstroLabs, and MaGIC (Malaysia). Remotely, workshops and webinars for SEMrush and for UK-based Uhubs, plus webinars and podcasts for North American and UK audiences.
Case-study-led, with the receipts. In person across Asia, MENA, Europe and North America; virtually worldwide. Booking open Q3–Q4 2026.
Twenty-two years of work has settled into three flagship talks and a handful of close cousins, each built around real case studies and a take-home playbook. The newest one is built from live data inside the earned media OS I run, and maps how AI is remaking earned media from both sides.
How organisations get cited, recommended and found by ChatGPT, Claude and Gemini, and why earned media is what those assistants trust. Every keynote and workshop opens with a live audit of what AI says about the brands in the room. Built from real data inside the earned media OS I run, with four live activities the room works through together.
How to land bylines, quotes and features in publications your buyers actually read — without paying for a PR agency. HARO, journalist outreach, story design.
The synthesis of SEO and digital PR. How to compound rankings and authority by earning links from publications, not buying them. Built on a hundred client campaigns.
Content marketing that builds brand, authority, and pipeline — with three case studies (Buffer, River Pools, a client at $200K/mo).
Personal branding for founders & operators. The five pillars: clarity, consistency, content, community, credibility.
A tactical, repeatable, no-budget playbook for getting featured in Forbes, HBR and HuffPost without an agency retainer.
Four countries on stage, more on the webinar and podcast circuit. Below is the inventory, by format, with a short note on the talk.
Booking a speaker is a low-stakes way to evaluate whether the bureau’s approach fits your company.
Opening or closing keynote · single-track conferences, summits, internal kickoffs.
02Hands-on training for marketing and growth teams. Cohorts of 8 to 50, with worksheets.
03Moderated panel or co-panelist. Best paired with one of the signature topics.
Virtual delivery with live Q&A. Recording rights negotiable.
Long-form conversation. Bring research notes; the better the prep, the better the episode.
Business radio, video interviews, fireside chats. Examples: Ruth King's Business Radio Show.
Recorded work, not stage credits. The rooms are in the inventory above.
A keynote proves I can hold a stage for forty five minutes. A commissioned ten hour inbound marketing curriculum, taught live to a training company’s paying students, proves something harder: that the material holds up over five sessions and that people came back for every one. The whole course is public.
Taught in Urdu. The curriculum is the same one I teach in English, and I deliver in either.
Watch the full course →Irfan is an exceptional inbound marketer. I hired him as an inbound marketing trainer at IDMPakistan. He received phenomenal feedback from all of our trainees and provided practical knowledge which helped our students immensely. …
The audience enjoyed his super practical session and approach to helping them understand how to grow an audience online and traffic to websites using various smart methods and enjoyed his friendly and positive presentation style, clear slides and concise answers to many questions he received.
Being a great speaker takes one part art, one part science, a whole lot of experience, an understanding of how to lead a potential customer through storytelling, emotional intelligence, and personal clarity. Irfan delivers on all of this and more. … If you are looking for a dynamic global speaker, reach out to Irfan. He will turn possibilities into realities.
Syed spoke at our conference www.dmss.io … He is an excellent public speaker … He comes highly recommended!!
Syed Irfan spoke at our event the M Powered Summit in Dubai on Personal Branding. Based on the feedback we got from the audience, it was a highly informative talk and everyone benefitted from it. We are glad to have him as a speaker and we highly recommend him. …
Irfan's talk on How to Get Published in Large Publications at Muslim Marketing Summit was insightful. It was based on the core idea of building authentic trustworthy relationship with media. I highly recommend Irfan for Media & PR related solutions.
Recently, Irfan came and delivered a guest lecture on entrepreneurship to my MBA students at IMSciences (a prestigious business school, which ranks 4th in Pakistan at this time). Students' feedback for his lecture were, “Outstanding!”, “Highly recommended for future guest lectures!” and the likes.
“My first introduction to Syed was when I caught his talk on HOW TO GET PUBLISHED IN MAJOR PUBLICATIONS. In just 15 min, he gave practical, easy to follow advice that I will definitely be implementing!”Room · Muslim Marketing Summit · online
“… it was a pleasure calling Irfan as a distinguished guest speaker for IYDC2015 (Iqra Youth Development Conference) which featured more than 40 international and local speakers in Peshawar. … His friendly nature and humble personality make attendees interact with him a lot more easily (in comparison to other speakers).”Room · IYDC 2015, Peshawar
Quoted verbatim from public LinkedIn recommendations. An ellipsis marks a trim, nothing else has been changed. Job titles are current and in most cases postdate the session being described.
I keep the process small and unfussy. The whole thing usually takes a couple of email exchanges and a thirty-minute call.
Drop a note with the event, audience, date, and the metric you want moved. Anything you can share helps.
With topic options matched to your audience, dates that work, and terms. No pressure, no salesy follow-up.
30 minutes with you (and ideally a stakeholder) to make the talk specific to your room — not a generic deck.
Show up early, run AV checks, deliver the talk, stay for Q&A, and follow up with a written recap if useful.
Send a brief, get a response inside a working day. No salesy follow-up.
Book a slot
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.
