SIA
Syed Irfan Ajmal
Est. 2004  ·  GEO  ·  SEO-PR  ·  Content Marketing
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S04E04Season 4 · 2021Oct 2021

The Difference Between Creating Links vs Earning Links

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Vol. XV · № 01
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§ 02About this episode
Vol. XV · № 02

Building backlinks is an old, archaic, low-quality method. Earning backlinks — contextual, from relevant websites — is a more complicated but far more beneficial process for boosting SEO authority, getting free traffic, and conquering the SERPs.

§ 03Show notes
Vol. XV · № 03
### Creating Links vs Earning Links ❌ **Building/Creating Backlinks (avoid):** - Blog comment links - Forum links - PBN (private blog network) links ✅ **Earning Backlinks — contextual backlinks:** - Finding relevant websites (it's a spectrum, not black and white) - Reviewing SEO KPIs of target websites: - DR & traffic - Ratio of incoming/outgoing backlinks - Quality of content - Design/branding - Is there a real person behind it? - Crafting quality, personalised pitches - Relationship building & social media interaction
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