Building backlinks is an old, archaic, low-quality method. Earning backlinks — contextual, from relevant websites — is a more complicated but far more beneficial process for boosting SEO authority, getting free traffic, and conquering the SERPs.
§ 03Show notesVol. XV · № 03
### Creating Links vs Earning Links
❌ **Building/Creating Backlinks (avoid):**
- Blog comment links
- Forum links
- PBN (private blog network) links
✅ **Earning Backlinks — contextual backlinks:**
- Finding relevant websites (it's a spectrum, not black and white)
- Reviewing SEO KPIs of target websites:
- DR & traffic
- Ratio of incoming/outgoing backlinks
- Quality of content
- Design/branding
- Is there a real person behind it?
- Crafting quality, personalised pitches
- Relationship building & social media interaction