When earning backlinks, you need to evaluate target websites carefully. This episode covers the six key SEO KPIs to review before pursuing a link — to boost your website's authority rather than accidentally harm it.
§ 03Show notesVol. XV · № 03
### Reviewing SEO KPIs of Target Websites
When building your backlink profile, not every site is worth pursuing. Here are the factors to consider:
1. **DR (Domain Rating)** — authority of the linking domain
2. **Traffic** — does the site have real, organic visitors?
3. **Ratio of incoming vs outgoing backlinks** — a site that links out to everyone isn't valuable
4. **Quality of content** — is the site publishing genuinely useful material?
5. **Design/branding** — does it look like a legitimate website?
6. **Is there a real person behind it?** — avoid link farms and PBN-style sites