Irfan has used both HARO (Help a Reporter Out) outreach and conventional (direct) outreach at scale for his SEO agency DMR. In this episode he covers: - The key differences between HARO outreach and conventional outreach - Pros and cons of each approach - Real examples of links earned using both methods - When to use each method depending on your goals, niche, and resources - The website shown in the video is DMR Agency: https://dmr.agency/