### The System Irfan and his team use Google Sheets as the primary tool for tracking outreach campaigns, used in combination with Slack and Trello. ### Key Features of the System Points-Based Commission Structure: - Team members earn points (and higher commission) for earning backlinks with a higher Domain Rating (DR) - This incentivizes quality over quantity in backlink acquisition Multi-Team / Micro-Team Structure: - Multiple micro-teams work on the same projects simultaneously - Benefits include: - Healthy internal competition - Better ability to meet client goals and targets - Redundancy if one team hits a wall ### Why This Matters Outreach for quality whitehat backlinks is: - Extremely time-consuming - At times unpredictable - Dependent on the responsiveness and decisions of third parties (journalists, editors, site owners) Having a structured, incentivized system helps the team stay motivated and on-target across long-running campaigns.