essays
Research made
visible.
Long-form research compressed into a single image — or an interactive page with citations, prescriptions, and a dose calculator.
Top 11 Scientific Benefits of Writing
Reduced anxiety, stronger memory, sharper thinking — the research-backed case for writing as a daily practice. Eleven findings, each with its study and a prescription you can follow this week.
The Journo Outreach Checklist
Seven steps to a pitch reporters actually paste in. The SIA system for working HARO, Qwoted, Source of Sources, Featured, and Help a B2B Writer — with copy-clip snippets, an interactive progress meter, and a print mode.
The Ultimate Bing SEO Guide
Bing keeps growing — and now feeds Microsoft Copilot and AI answer engines. The original illustrated guide, restored in full: submit your site, follow the guidelines, earn the right links, and diversify your content formats.
Managing Remote Teams with HubStaff
Time tracking, trust, and async communication across distributed teams. Originally produced in partnership with HubStaff.
How to Form Writing Habits for Success
The science of habit formation applied specifically to a daily writing practice — cues, routines, rewards, and the research behind each.
Getting Content Ideas from Your Customers
Listening systems, surveys, and social mining — how to extract an endless editorial calendar from the people already talking to your business.
Real case studies.
Zero filler.
GEO · SEO-PR · Content Marketing
One or two emails a month. The campaigns I’m building right now, what’s working in earned media, and the case studies behind the numbers. Unsubscribe whenever.